Website: April2026 https://ictsf.org/
Page 2: Brand Marque & Our Name
Page 3: Brand Marque Variations
Page 4: Monochrome Applications (Primary)
Page 5: Monochrome Theory & Branding
Page 6: Colour Palette
Page 7: Typography
BrandMarque
At the heart of everything the Internat onal Clay Target Shooting Federation (ICTSF) does, brand identity and vision are built upon its dist nct logo. Featuring a globe alongs de a clay target in the ICTSF’s ident fiable orange colour, this serves as the federation’s first stand to globally connect the sport we love.
For support when using the ICTSF logo, please contact our Technical Media Manager, Joshua McMorine, secretary@ ctsf org with detai s
Our Name
The full name ‘The International Clay Target Shooting Federation’ or an abbreviated version, the ‘ICTSF’, are the only name’s that shou d be used across documents or publications, both pr nted and digital
BrandMarque
TheBrandmarkcanbeusedinthisrangeof colourways,beingaccessibleandflexible, alongsidekeepingconsistency.
Alongsidetheoptionsonpage...thesethree variationscanbeseenopposite,fromthepalette background,theyensureusabilityand accessibility.Thereisalsoamonomark,asseen below,whentheprintapplicationdoesnot supportcolour.
Monochrome
A Brand Marque of one solid colour can be used in some instances (Monochrome). The logos seen on this page are best when a s tuation requires the use of this effect. The brand mark of the Clay Target with the globe connected shouldn t be used in these nstances f lled with colour; it should always be adorned with the wording of the ‘ICTSF’ encapsulated in the brand mark.
Monochrome
Monochrome can have many pos tives, effectively convey a brand's identity and message whilst being more simpl stic in nature.
Simplicity and Clarity: A single co our ogo al ows for focus and clarity, making the message clear and uncluttered, which is essentia for effective branding.
Versatility: S ngle-colour logos are cost-effect ve and adaptable, working we l across various media and formats, ncluding print and digital displays.
ColourPalette
CoreColour
HighlightedColours
Our colour palette is nspired by forward-thinking brand ng, and the heritage which is ingrained in the ICTSF alongs de its partners. Vivid Orange is the centrepiece of the ICTSF’s branding. The Orange colour emulates that of the recognisable clay targets that everybody loves Th s colour is a vibrant shade that combines the brightness of orange with a touch of red, making it a lively and eye-catch ng hue. This embodies the sport of Clay Target shooting and the ICTSF in turn, and s the colour of the brand.
Butterfly Bush, Dark Grey, and Violent Vio et provide flexib lity while holding together the brand’s image. Butterfly B ue encapsu ates the earth within the ICTSF logo, with a plate with red value of 96, green value of 95, and a blue value of 151, encapsulating the planet’s main colours in
one Dark grey s a muted shade that sits between black and white V olent Violet is characterised by its high saturation and cool tone, making it vivid and strik ng, complementing shooting.
White and Black can be used complimentary.
Eurostile Bold Extended is the foundation of our visua identity. Its geometric curves project technical precision and modernism, establishing the ICTSF as a global authority. This typeface is reserved for primary branding and high-impact headings
The Wordmark & Descriptor
The ICTSF acronym is a custom-modified version of Eurostile Bold Extended featuring a sty ized 'F .
As a fixed graphic, it must never be typeset. The full title uses Univers 57 Condensed n all-caps, tracked out to align perfectly with the width of the acronym.
Internal & Digital Use
For nternal documents where brand fonts are unavai able, Arial or Verdana should be used Our digital identity util zes Nunito Sans and Open Sans to ensure global accessibi ity and readability across all screens
EUROSTILE BOLD EXTENDED
UNIVERS 57 CONDENSED
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@£$%^&*() +
Internal & Digital Use only
NUNITO SANS (Web Primary)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@£$%^&*() +
OPEN SANS (Web Body)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@£$%^&*() +
ARIAL(Internal/System)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@£$%^&*() +