such meetings can also serve as communication tools to promote NFCS potential and results (→ see Sector-oriented products and services). Tools for understanding NFCS users and their needs include the active use of market research instruments such as online or offline surveys and focus group studies to collect user feedback. Regular offline surveys can be outsourced to professional marketing agencies or other specialised organisations, or performed on the margins of face-to-face meetings and on other appropriate occasions. Online tools for monitoring user needs and the impact of information should be integrated into the digital user interface at the HMC and other organisations delivering climate information. In the age of e-governance,7 users are increasingly accustomed to getting what they are looking for fast and in a straightforward manner. The digital end of the NFCS user platform should be easy to access and use, and should respond to the range of needs – from basic data accessible in a simple form to more comprehensive and detailed information from scientific research.
Practical solutions here include continuously investing in developing and modernising the HMC website, and expanding the set of digital communication channels with its users to cover social media, messenger channels and subscription groups. Other modern data access channels (such as SMS or push messages and mobile applications) should also be assessed and activated. An important element in facilitating digital user interface is providing clear and accessible online information about the availability of, and mode of access to, the various data sets, products and services. Finally, not all potential users understand the need, value and possibilities of getting specific hydrometeorological and climate-related information, and the full demand for information within specific user groups is yet to be created. Raising awareness and building capacities of current and potential users will help shape the future market for climate services, contribute to a sustainable model for providing them (→ see Organisation, resources and visibility), and improve the impact of climate information altogether.
SECTOR-ORIENTED PRODUCTS AND SERVICES The GFCS focuses on five sectors that are key beneficiaries of climate services worldwide: agriculture and food security, disaster risk reduction, energy, water and health. All these sectors are highly relevant in Armenia, and all of them exhibit a palpable demand for hydrometeorological and climate information. The latter however needs to be customised to support sector-specific needs and decision-making (Box 3.1). Meeting these demands requires engaging in an ongoing dialogue (← see User dialogue and communication) to identify needs and priorities
in each sector, and opportunities for co-design and co-production of innovative products and services. From the NFCS conceptualisation process, it is already apparent that the range of forecasting services is to be dramatically expanded, and the quality and reliability improved. This will require a dramatic increase in technological and human capacity coupled with a sober analysis of what needs to be done in house compared to what can be based on European, international and other external sources.8
7 For information on e-governance and open data with respect to sharing environmental information in Armenia, see PricewaterhouseCoopers. Sharing and Dissemination of Environmental information: draft country maturity report: Armenia. Implementation of the Shared Environmental Information System principles and practices in the Eastern Partnership countries (ENI SEIS II East). European Environment Agency, Copenhagen, July 2019. 17
