F o r P r e c i o u s D a u g h t e r, t h e w o r d f reedom means absolutely any person can wear these garments, Males are FREE to wear these pieces and someone who usually wears gothic clothing wants to be a s e x y, e t h e r i a l g o d d e s s f o r a d a y t hen t he y are FREE to do s o. throughout my time at Whitehouse, it has been a recurring theme within my designs. this trimester i been par ticularly looking into my p e r s o n a l d e s i g n i d e n t i t y. E t h i c s and Freedom are two ver y strong themes. Freedom and Ethics are two ethics that will stand out and appeal to the target market for this Graduate C ollection. The Precious Daughter ‘G i r l ’ i s a w o m e n w h o e x o t i c w h i l e remaining cultured, She loves to travel, see the world and hates to be tied down.
Concept Statement
P
recious Daughter is the name of my graduate collection. the name holds a lot of meaning towards the concept of the collection. This Tr i m e s t e r s’ C o l l e c t i o n s h o w c a s e s the delecac y yet fun loving nature of a women. Precious Daughter as a brand, conveys this through its bright colour palette, volume and magnitute, in combination with its delecate and soft fabrication. The label is targeted towards those who are exotic and bold. The soft colours and fabrics within the collection, mix with elegant yet sexy silhouettes, illustrating a p l a y f u l a n d w i l d d e m e a n o u r. “wild” is a word i us e wit h gre at purpose as i closely associate the w o r d w i t h “f r e e d o m”. F r e e d o m in an ethical sense as well as in a fashion sense as always meant a l o t t o m e a s a p e r s o n a n d d e s i g n e r.
