1 minute read
HOW TO GENERATE NEW LEADS WITH DIGITAL ADS
BY WISE AGENT
Today's real estate landscape is competitive and ever-evolving - agents now must work harder to market themselves and make their businesses more visible. The key to successfully advertising your business is to promote it where your clients are: online and on social media. According to a study by NAR, in 2020, 97% of homebuyers used the Internet in their home search. On top of that, the average American now spends more than an hour a day on Facebook and Facebook-connected platforms. As a result, advertising your business with digital ads has become a great way to acquire new leads.
The easiest part? Everything can be done from one site: your CRM. As the first step, you can pull property information from a real estate listing and automatically generate detailed ads with photos, listing info, your agent photo, and logo. When setting up a new ad in your CRM, you can even create an ad that will run on both Google and Facebook at the same time. Then, new incoming leads are directly added to your CRM, and lastly, you can also set up an automated follow-up with these new leads in your CRM.
Instead of being frustrated and confused when managing your real estate ads, be in control, knowing that you have the tools available to create ads quickly, saving you the time and hassle of dealing with other complicated ad platforms.
Testing your ad is the best way to determine what
• SHOW OFF YOUR LISTING, SERVICE, OR BRAND
People scroll through Facebook and Instagram quickly. Show what you're selling, your brand, or your logo to communicate your message efficiently. Using exterior home imagery from listing content as the main image on your ad tends to be standard across the best-performing ads.
• USE HIGH-RESOLUTION IMAGES
Use the highest resolution images available to avoid your picture appearing blurry or pixelated. For images with a link on desktop 479 x 246 pixels, and on mobile a minimum width of 320 pixels. We recommend 1,080 x 1,350 pixels.
• AVOID TOO MUCH TEXT ON THE IMAGE ITSELF
We've found that images with less than 20% text perform better, though there is no limit on the amount of text that can exist in your ad image.
• KEEP THE CHARACTER LIMIT IN MIND
One of the most important things to consider for ads is whether your copy is too long for display and will therefore be truncated when your audience sees it.
• PLAN FOR A BIG ENOUGH BUDGET
Giving Facebook enough money to work with allows it to learn enough to maximize performance. We've seen the best results when allotting a minimum of $5 - $10 media spend/day.
