ENGAGING OUR S TA K E H O L D E R S
INTERACTIONS WITH OUR STAKEHOLDERS SUPPLIERS AND SERVICE PROVIDERS We engage with suppliers and service providers continuously on a range of products and services, initially through contract/agreement negotiation, and subsequently during the order and supply process. During 2020, cash flow was a big issue and discussions facilitated staged payments or payments in manageable tranches. We are also engaging suppliers on B-BBEE scoring to facilitate our contracting with local government. We are conscious of our contribution in local economies, as well as the importance of our ability to sustain cash flows to suppliers to ensure their sustainability.
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GENERAL PUBLIC AND LOCAL COMMUNITIES Our rescue bases play an important role in local communities as a service. The bases are also an integral part of the social context of the community and help communities give back/pay forward through volunteerism. Bases are instantly recognisable and display current and relevant information on emergency access, emergency numbers, for example. Our role in a public sense is one of advocacy and communication on water safety, and we do this through direct local communication or communication through a range of media, with specific messaging around risks or issues. Our rip current advocacy is a good example.
N S R I – I N T E G R AT E D A N N U A L R E P O R T 2 0 2 0
DONORS Our donors are key to our sustainability. We endeavour to contact our donors personally every year and we stay in contact to share our news through monthly newsletters and copies of our magazine. We recognise our donors through anniversary milestones, providing annual certificates of acknowledgement and other member benefits in their capacity as ‘shore crew’.
INDUSTRY SECTORS We provide a safety net to many industry sectors like tourism, shipping, recreational sport, fishing and events. We communicate directly with businesses in each sector, either individually or through associations, to raise awareness and then get feedback on the experience of our services. Most recipients become donors, an important conversion for us.
