OUR BUSINESS AT A G L A N C E
OUR BUSINESS MODEL OUR ENABLERS
ACTIVITIES
Refer to page 11 for more on Our Capitals
Refer to page 48 for more on Our People, page 59 for Our Funding and page 38 for Our Stakeholders
Our HUMAN CAPITAL comprises the people we employ and our volunteers.
150
STAFF MEMBERS
1 296
VOLUNTEERS
+ Energy management + Water management + Plastic pollution awareness + Emission management
NATURAL CAPITAL – we have a low environmental impact. Our facilities and assets reflect our culture of safety and concern for the environment.
MANUFACTURED CAPITAL – we have a fleet of rescue craft and vehicles which are critical to saving lives. Our rescue stations are also key to our operations.
FINANCIAL CAPITAL – the success and continued existence of our organisation is largely determined by the financial support of our sponsors and donors.
INTELLECTUAL CAPITAL – the skills and knowledge of our well trained volunteers, our substantial donor database and our brand, the strength of which allows us to raise the funds we require. Our communities form the core of our SOCIAL AND RELATIONSHIP CAPITAL. We educate our children through water safety lessons in schools and we are often the only immediate medical response in emergencies.
8
N S R I – I N T E G R AT E D A N N U A L R E P O R T 2 0 2 0
+ Staff and volunteer development and training + Social literacy development + Leadership development + Rescue bases serving as family spaces
42
RESCUE BASES
102
RESCUE CRAFT
R59 928 629 CAPEX
R151 264 047 INCOME
R6 566 264
MARKETING SPEND
+ Scholar education + Adult education + Swift water rescue + Lifeguarding + Maritime rescue services + Survival swimming + Emergency Operation Centre + Call centre, grant and event fundraising + Legacy and bequest solicitation + Donations fundraising + Retail business revenue + Supply Chain Management + Financial discipline
+ Advanced systems + Volunteer Technology Think-tank + Donor data management + Training course development + Communication via magazine, social media, print and online/mail correspondence + Volunteer engagement + Collaboration with Water Safety and Rescue Agencies + Community based events
