The-Workshop-How+to+talk+about+COVID-19+Vaccinations-Report-Final-Interactive

Page 40

Section 3. Tools and templates for your communications In the following section you will find a number of tools and templates to assist you in implementing the research and messages recommended in this guide.

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The Workshop 2021

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2. Vision-led story formula

1min
page 52

3. Explaining the difference between traditional and evidence-led communications about vaccinations

1min
pages 53-54

7. Normalise it: show others supporting vaccination

2min
pages 34-35

1. Talking about COVID-19 vaccinations: a communication cheat sheet

14min
pages 41-51

Section 3. Tools and templates for your communications

1min
page 40

6. Explain it: deepen understanding in simple ways

6min
pages 30-33

5. Frame it: help people see it differently

4min
pages 27-29

Quick look

1min
page 4

4. Motivate it: relate getting vaccinated to people’s deeply held values

7min
pages 22-26

3. Envision it: overcome fear and bias by describing the post-pandemic world

3min
pages 19-21

Section 1. The foundations of vaccination beliefs and hesitancy

3min
pages 8-10

Who is this guide for?

1min
page 3

1. Provide it: easy access to vaccines

4min
pages 12-15

2. Co-develop it: it’s about building trust

3min
pages 16-18

How to use this guide

3min
pages 5-7
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