PRODUCT PROFILE
YALEA:
beyond time and fashion DE RIGO’s new 100 per cent female house brand Yalea – with Cindy Crawford and Bianca Balti as ambassadors – is available to view now...
DE RIGO is delighted to announce the launch of its new 100 per cent female house brand with one of the most famous global supermodels, Cindy Crawford, and one of Italy’s top models, Bianca Balti, as its ambassadors: Yalea Eyewear.
Brand ambassadors, Cindy Crawford and Bianca Balti
COLLECTION HIGHLIGHTS • Designed and produced with women in mind, each and every frame is uniquely named by an iconic global female icon • A truly beautiful petite collection for women with smaller faces • 100 per cent of the sunglass collection is glazeable • The range is extremely commercial with an amazing selection of shapes and styles, crafted with excellent quality • An affordable price point • Stunning in-house created point-of-sale along with Cindy Crawford digital marketing material and feminine, coral-coloured frame cases
BY WOMEN, FOR WOMEN
Cindy Crawford models an ophthalmic style
Yalea is the De Rigo Group’s fourth and newest house brand. An important project for one of the sector’s leading eyewear companies, which has taken shape over the course of the last few months, Yalea is intended to enrich the group’s portfolio with a 100 per cent female brand – designed and produced with women in mind. The new brand of sunglasses and prescription eyewear aims to promote contemporary women by supporting their freedom of choice, encouraging their talent and rewarding their personal beauty. Yalea represents a timeless, elegant and feminine brand that is an inspiration to all women, communicating a new vision of freedom of expression and independence from fashions.
Sunglasses that transcend fashion trends
24
Vision Now SEPTEMBER 2021
Yalea goes beyond fashion to inspire strength and confidence – combining aesthetic and ethical values, which each and every woman can identify with. And the brand does so concretely, in the planning and design of the collection in which the shapes frame the face without concealing it and the styles take the names of truly inspirational women. Yalea is a
