Veganuary As has been the case since it’s inception in 2014, Veganuary continues to grow year on year - a feat hard to imagine when we know that Veganuary 2021 saw an astonishing 582,000+ people from 209 countries sign up for this life-changing pledge. We spoke with Toni Vernelli International Head of Communications and Marketing at Veganuary - about the expectations ahead of Veganuary 2022.
2022 – the biggest yet? Yes, we certainly hope so! COP26 has brought climate change to the front of everyone’s mind and the huge role that animal agriculture plays in this problem has gotten more coverage than ever. So we definitely expect our sign-up numbers to be even higher than the record-breaking half a million people who took part last year. Global Reach This year we will be launching our 7th official Veganuary country with India joining the UK, US, Germany, Chile, Argentina and Brazil. We will also be working closely with partner organisations in France and Italy to run Veganuary campaigns there. But, as our pledge is completely digital, we expect people to signup from all over the world. Last year we had participants from 209 countries and territories!
110 I Plant Powered Planet
