VISITOR ECONOMY & LIVEABILITY
MAGNETIC ISLAND TOURISM DEVELOPMENT SUSTAINABLE TOURISM DEVELOPMENT Magnetic Island (Yunbenun) is a thriving community uniquely positioned within the World Heritage Listed area and Great Barrier Reef and provides a compelling proposition for visitors of today and tomorrow. In recent years, the Island has experienced unprecedented visitation, welcoming around 290,000 visitors annually and supporting approximately 25% of the region’s tourism jobs. Townsville Enterprise, under the guidance and supervision
The Magnetic Island Tourism Masterplan identifies several projects and developments that support the Island to achieve this vision. The Island is Townsville North Queensland’s hero tourism experience and will play an important role in supporting the region’s ambitions for direct international flights to Singapore. With the Australia and Singapore Military Agreement in place, Townsville will see more than 14,000 Singaporean soldiers in the region each year for 25 years, providing an opportunity to promote holiday packages for the friends and relative’s market.
of a steering committee representing community, industry, Traditional Owners and Government have recently released a draft Tourism Masterplan for Magnetic Island, with the final plan due for release in Quarter 1 2023. The Magnetic Island Tourism Masterplan is a blueprint designed to ensure visitor growth is managed to protect the natural environment and the world heritage values, and deliver a worldclass, best in Australia experience that aligns to the values and vision of the community, increases the economic return from tourism, and attracts private investment to the Island.
WHAT WE NEED 1 million from State or Federal Government to Townsville $ Enterprise for destination marketing and to build the brand and profile of Magnetic Island under the unified vision.
$3.5 million from State or Federal Government to develop a visitor facing Magnetic Island Koala Hospital.
$2 million from State or Federal Government for the Tourism Infrastructure Fund. This competitive fund will support development of new tourism experience or provide funding for upgrades to existing infrastructure.
$89.7M
ECONOMIC CONTRIBUTION OVER 10 YEARS
3.84 million from State or Federal Government towards $ development of trails in line with the Magnetic Island Trails Vision .
Insurance and workforce policy (refer to page 30)
42
TOWNSVILLE NORTH QUEENSLAND
458
JOBS - DELIVERY OF FULL MAGNETIC ISLAND TOURISM MASTERPLAN
State Funding
Federal Funding
State and/or Federal
Funding N/A
