Recognizing the biggest game players Q & A Corner

What can you tell us about TrevPAR World’s development since you launched in 2016 & what commercial services do your clients currently benefit from today?

Since 2016 we have seen tremendous growth within TrevPAR World, not only from the number of hotels that we manage but also from the number of staff that we have created amazing opportunities for. COVID was a catalyst for TrevPAR World as our modern data driven approach was really required in the recovery period and with the great successes seen within the hotels we managed to grow our portfolio immensely. What started as just a data driven revenue management company has now evolved into a holdings company that offers revenue management, dedicated data & research division, distribution and technology division as well as a dedicated digital marketing and PR agency. All the divisions are aligned with one goal in mind, use big data in order to generate higher revenues and profits for the hotels as well as give the hotels the benefit of massive system and technology savings by leveraging our strong relationships with all the various providers.

What strategies have you implemented to keep TrevPAR World Group relevant and successful in the ever-changing tourism industry?

The only way to stay ahead in any industry is to ensure that we align the right talent with the right modern technologies and systems and that is exactly what we have done, we find the best of class talent and combine them with the best of class hospitality technologies. One of our key focuses has always been talent development and in order to get the younger generation to play in the hospitality space we need to combine this with all the newest tech and AI tools, as a result of this we have managed to exceed our growth goals and are always able to supply our customers with the most up to date trends and tools, giving the hotels that we manage a competitive advantage in the market.

In what ways do you adapt to emerging technology trends to stay ahead in the industry?

Within TrevPAR World we are always data first, every decision that is made is backed by data and when deciding on what technologies we are looking to implement for our hotels the approach is no different. We spend a lot of time developing our own technologies based on the everyday needs of our hotels thus not always relying on third parties out of the box products to maximise revenues. We prefer to custom build bespoke hotel tools to maximise hotels of any size. Unlike most technology providers within the hospitality industry we do not believe in a one size fits all approach and spend a lot of time ensuring that only the technology that maximises the overall goal of the shareholders are implemented.

What do you believe sets your company apart from other industry players and contributes to your position as a key leader in the hospitality revenue sector?

What truly sets us apart is the fact that we are always seeking the youngest and brightest talent to take our hotels to the next level as well as talent that understands and adapts to all the most up to date technology trends, we are a bunch of geeks that can speak. The ability to take big data and present it in a way that is understandable and actionable is the key and what sets us apart. A full data driven approach is not something that everybody does because not everybody understands how to use the data where we have full understanding of how to use it and more importantly put measurable strategies in place in real time. Being real time is the biggest game changer as we know exactly what works and what does not, we have the ability to change strategies as quickly as the market shifts without missing a beat and by doing this we are always one step ahead of not only the market but also assist our hotels in maximising fair share.

How do you stay ahead of emerging trends and technology disruptions to maintain a competitive edge in the market?

Because we are real time we always have insight into what the current landscape requires, if you know what is required it is very easy to adapt in terms of technology , data driven strategies and marketing initiatives. The ability to formulate large amounts of data from various platforms in real time is the maximising the overall commercial performance of a hotel.

In your opinion, what are the most pressing challenges facing the hospitality revenue sector today, and how does your company approach addressing them?

The most pressing issue at the moment is the lack of commercial talent in the industry, revenue management is required at a much higher level by many more hotels and there are not enough specialists to fulfil the need. We have always hade a education first approach at TrevPAR World and by doing this we can create and nurture revenue, marketing and commercial skills in the future leaders of our industry. The intern up approach combined with the experienced leaders currently in place has proven to be a success in the way we develop talent. We have the motto, if you are hard working, disciplined and eager to learn there will always be a place for you in TrevPAR World.