TOTAL LICENSING
France Total Licensing takes its annual look at the French marketplace with a roundup of licensing activities in different sectors of the industry.
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STUDIOCANAL, a 100% affiliate of Canal+ Group held by Vivendi, is Europe’s leader in production, distribution and international sales of feature films and TV series, operating directly in all three major European markets France, the United Kingdom and Germany - as well as in Australia and New Zealand. Studiocanal Licensing’s ambition is to highlight French and European creativity on traditional properties with iconic brands for children such as Paddington, SamSam, Ernest & Celestine or Shaun The Sheep that are the subject of more than 25 million product sales around the world. Studiocanal is the producer of Paddington movies and TV series and represents Paddington brand in France. There are currently 160 licensees around the world for Paddington with 60 million products sold, 2 theme parks and more to come. The new TV series The Adventures of Paddington (52 x 11 minute episodes) is broadcast on French children’s chan-
nel Gulli every Saturday and Sunday morning and a second season is on its way and Paddington 3 is now in the works. In 2021, Studiocanal also celebrates the 40th anniversary of the brand Ernest & Celestine - the first book, written by Gabrielle Vincent, was published in 1981. Albums, animated movies (second one in 2022), television series, exhibitions, and new editions, the universe Ernest & Celestine has been an international success since its first appearance. On this occasion, many collaborations as well as events are planned throughout the year in Brussels and France, as well as a strong publishing program by Casterman. With a catalog of more than 6,000 titles, Studiocanal is also showcasing iconic classic properties from the 80’s such as Rambo 1,2,3, Terminator 1 and 2, Evil Dead 2 , Carpenter and Godard films. New deals with some major video games (Fortnite/ Epic Games for Terminator2, Mortal Kombat/ Warner for Rambo) and apparel partners (Pull&Bear, Etudes, Olympia Le Tan) have been signed recently.
More than 30 years after its theatrical release, Terminator continues to be passed down from generation to generation across the world thanks to its iconic character played by Arnold Schwarzenegger and his unforgettable quotes. 2021 also marks the 30th anniversary of the film Terminator 2. For the occasion, Studiocanal is preparing events for the end of the year. In further news, Studiocanal report that Around the world in 80 days is a new animated film inspired by Jules Verne’s work.Theatrical release set for summer 2021 and a TV series already planned for 2022. French major book Publisher Editis is working on a publishing program available worldwide around the release date of the movie. A boy Called Christmas in collaboration with Netflix: Adapted from the bestseller written by Matt Haig, A boy Called Christmas, in collaboration with Netflix, tells the story of Santa Claus through the adventures of young Nikolas. The cast includes Maggie Smith, Jim Broadbent, Michel Huisman, Sally Hawkins, Stephen Merchant and many others. Release planned for November 2021. This year’s winner of the Licensing International Awards with Koh-Lanta as the Best Lifestyle/ Corporate/ Celebrity Brand, TF1 LICENCES has around 40 brands in its portfolio and for 2021 the company is focusing on
