LIFESTYLE
Working Far Beyond 9 to 5 With her unique blend of tenacity, honesty, humour and iconic music, Dolly Parton, as well as being one of the most honored and revered artists of all-time, has made a very successful foray into the lifestyle brand arena. What makes her so unique? Achieving 25 RIAA-certified gold, platinum, and multi-platinum awards, she has had 26 songs reach #1 on the Billboard country charts, a record for a female artist. Last year, she released the Christmas album “Holly Dolly Christmas” which went #1 on the Billboard Country and Holiday charts, as well released the bestselling coffee table book “Songteller: My Life in Lyrics.” This year she won an Emmy Award for Outstanding Television Movie for the film “Dolly Parton’s Christmas on the Square.” Business acumen and intuition In March of 2022, Parton will release the book Run Rose Run which she co-authored with James Patterson, alongside an accompanying album of the same name with original songs inspired by the book. Parton also released her own fragrance line this year called
TOTAL BRAND LICENSING
“Dolly: Scent from Above.” Her theme park Dollywood in the Great Smoky Mountains, Tennessee, is a multi-million dollar business and growing. The ‘DreamMore’ Resort opened in 2015. Beyond the brand - philanthropy Giving Parton her solid reputation for authenticity and altruism beyond her long musical and acting career, to date, Parton has donated over 173 million books to children around the world with her Imagination Library. Her children’s book, Coat of Many Colors, was dedicated to the Library of Congress to honor the Imagination Library’s 100 millionth book donation. Her many acts of charity – from giving children scholarships, to sizable donations to hospitals, to forming the Dollywood Foundation – have been well documented over the years. And let’s not forget that she helped to fund the production of covid-19 vaccine Moderna. The global household name with Southern roots Duncan Hines, a brand of Conagra Brands, Inc. is launching a new line of Southern-inspired desserts with Dolly Parton. This
new line includes cake mixes and frostings inspired by some of Dolly’s favorite family recipes like Coconut Cake and Banana Puddin’ Cake. “I have always loved to cook and, growing up in the South, I especially love that authentic Mom and Pop kind of cooking,” said Dolly Parton. “I am excited to launch my own line of cake mixes and frostings with Duncan Hines, bringing that sweet, Southern-style baking experience I enjoy to others.” Dolly Parton certainly goes beyond working 9 to 5!
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