Total Licensing Winter 21

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NEWS

TOTAL LICENSING

NEW RANGE OF APPAREL FOR MICKEY MOUSE AND KEITH HARING In celebration of two True Originals – Mickey Mouse and Keith Haring – Disney has collaborated with the Keith Haring Studio to feature the artist’s iconic artwork featuring Mickey Mouse on an exciting range of apparel and accessories setting at retail globally through 2021. In 1980, Haring created original works of art featuring Mickey Mouse in a new style unique to New York City street culture, taking inspiration from both Pop Art and urban graffiti. His love for Mickey Mouse was rooted in his childhood experiences. Deeply influenced by Walt Disney and the incredible skill and mastery of American cartoonists of the 50’s and 60’s, Haring even aspired to be a cartoonist himself. “I always wanted to work for Walt Disney when I was growing up, when I was a kid and in some ways I think he is one of the three most important artists of the 20th century along with Warhol and Picasso.” – Keith Haring This collaboration is a continuation of Disney’s celebration of Keith Haring’s inspired artistic interpretations of Mickey Mouse which was commemorated in 2018 as part of the Mickey: The True Original Exhibition celebrating the 90th anniversary of Mickey Mouse. Haring’s artwork featuring Mickey Mouse will be featured on an assortment of products across multiple brands, with Coach unveiling a new collection highlighting two artworks that will be exclusively launched with their collection. “Keith Haring’s respect and admiration for Walt Disney, especially the beloved Mickey Mouse, served as an inspiration for some of his iconic pieces. By collaborating with Disney, we are able to bring his artwork to life through a new medium and continue to celebrate his enduring influence on the art community and future generations to come,”commented The Haring Studio New apparel and accessory collaborations with Uniqlo and Stance are available now with more global collections debuting in 2021 including Coach, Swatch and Zara.

RAZBABY DEAL FOR SOPHIE Sophie la girafe has partnered with RaZbaby in the United States to create a new range of plush. The new unique plush holds and keeps a pacifier in place to bring calm, serenity and softness to young babies. Sophie la girafe was born in 1961 in Paris. Made from 100% natural rubber, Sophie has soothed generations of teething babies who also love to hear her squeak when squeezed for almost 60 years. Today, Sophie la girafe is still produced with 100% natural rubber derived from the latex from the Hevea tree and goes through 14 manual operations before completion. RaZbaby is a Miami based company that patents, develops, and distributes uniquely safe baby products that are inspired by nature. The company was founded in 2002 by two sisters, Aida and Lidia. Some eighteen years ago a sweet raspberry dessert was responsible for both the company’s name and very first product, the RaZberry Teether (patented and ranked #1 in the USA). The JollyPop pacifier, which is made in the USA, is distributed in hospitals nationwide.

PLANETA JUNIOR LAUNCHES PUCCA STORE Planeta Junior is launching the Pucca Store across Europe. Her zero prejudices and great message of love based on ‘being yourself’ have made iconic Korean character Pucca a star among children and Millenials. The Pucca Store allows her fans to find exclusive Pucca fashion, design ware and accessories: from T-shirts and hoodies, to socks, mugs, mobile cases, tote bags and caps.The range of existing products is enhanced by themed collections for key dates, such as the Christmas collection which was available in December across Europe on the Pucca Store. Having achieved over 324 million YouTube views and around 1.3 million social networks followers, Pucca has a global presence and recently premiered her Season 3.

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Total Licensing Winter 21 by Total Licensing - Issuu