4 tips for
scaling your business By Greig Jansen, Founder and CEO of the PURA Beverage Company
S
caling means adding resources at an incremental rate,
while creating revenue at an
exponential rate. Scaling is attractive,
but it’s not right for every business and
1. ENHANCE YOUR DIGITAL STRATEGY
has to be rolled out at the right time.
The pandemic has caused a
growing quarter over quarter, year-
behaviours. The value of South
As your business takes off, you’ll begin on-year. That is, until the day comes
when you’ve either grown so fast you
can’t keep up with customer demands
and expectations, or you’ve reached a growth plateau.
As consumers demand greater
convenience and embrace online
purchasing, e-commerce sales continue to rise. It is critical for today’s business owners to equip themselves with the
right solutions to remain competitive. So what steps can business leaders
– especially those looking to scale up this year – take to keep up?
major change in our purchasing Africa’s online retailers has more than doubled in two years, and
while the growth rate is expected to be more subdued in 2021,
online retail is still expected to top R40 billion and account for 4% of all retail in South Africa. It’s
clear that customers have started to shift more towards online
transactions and businesses will
need to adapt to this trend. If you haven’t already, invest in your
digital sales strategy and have a clear plan on how this will grow over the short and longer term.
2. FOCUS ON YOUR CORE OFFERINGS
Although it might make sense for you to try to expand your
target market, you risk spreading yourself too thin, and that can
harm your business as it scales up. When you’re scaling up, it’s prudent to narrow down
your focus on the services and
products you know will succeed. Once you’re confident in your
business position, you can then start to introduce new products and services.
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