STARLING DESIGNZ

from THE WAG magazine - Winter 2020

LOST OUR HOME PET RESCUE

Pet Music Videos

By Penny Lex

Whether you’ve always dreamed of being a music video celebrity or your dog is already one (precious superstar that he is), the ability to share the experience with your best pal just got easier. The big screen awaits as Julie Carlene brings that dream to life.

Julie’s business, Starling Designz, is a creative marketing agency specializing in promotional videos for small businesses, causes and events. Much like event highlights that are created to commemorate and celebrate the moment, Julie thought, “Wouldn’t it be amazing to celebrate and commemorate the special bond I share with my canine, Simone.”

The production process is pretty straight forward. Once you determine the theme or what you want your video to convey, such as a thoughtful, reflective view of your relationship with your pet or…the capture of your pet’s funny and wild side, you make the music selection for the soundtrack. “The music you choose serves as a center point with which we can build a story. This makes it creative and unique to you and your pet,” says Julie. “From there, we collectively put together a storyboard that works for all parties.”

Being comfortable and natural is important for human videos, but even more so for animals. Therefore, the video sets are at places like the owner’s home, backyard, local park, and dog friendly establishments. Julie explains the entire process is really easy, a lot of fun and, more often than not, the right story comes out spontaneously.

“I just love being able to capture the genuine moments between dog owners and their fur babies,” said Julie. “My most favorite moment was while creating my own dog music video and experienced an unexpected outpouring of affection from my little girl. Through this I came to realize that it’s the unplanned moments that make a dog music video what it is.”

Not including royalties for Rufus, the cost of a fully-produced video from start to finish with one dog is $700, with two or more dogs $900. Your dog might not win a Golden Bone. And you might be overlooked for Best Supporting. But… you will have a life-long memory to treasure.