IN STORE
STORE FRONT Make It Personal
Lessons learned during lockdown and partial opening phases have been applied to everyday life. Personal shopping appointments have evolved from elite events to standard practice, in the best sense of the term. The only aspect that knows no standards is personality, because that is what actually matters.
TICKER For her fans, Nantia Persch is guru and stylist, influencer and icon.
Text: Nicoletta Schaper. Photos: Stores
Nantia Persch Das Atelier, Oberasbach
WELCOME TO THE CLUB!
“Take some time to let the happy hormones dance!” This is how Nantia Persch describes the concept of Das Atelier. She was a retailer in the classical sense for 25 years, until she decided to serve her clientele in an even more personal way three years ago. For this purpose, she transformed the ground floor of her home with garden into an oasis for those who wish to receive fashion advice and coaching by appointment like members of an exclusive club. Persch, who also offers retail coaching, knows exactly what her customers want. “I simply provide the impetus needed to ensure women feel more self-confident in their appearance,” says Persch, who also advises many younger women who strive to raise their profile at work. Fashion by the likes of Lanius, Raffaeladangelo, and Camicettasnob can help in this respect. Incidentally, there are no clearance sales, because unsold pieces are turned into new, unique items with the help of a seamstress. These delight customers all the more.
Samt & Bsonders, Penzberg
SHOPPING CAMPER
A clever idea: some of Doris Mühlfeldner’s customers arrive for a fitting in a camper van.
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style in progress
What is the most unusual fitting room when trying on clothes in stores is not an option? Surely, it has to be a camper van on the doorstep. “The idea came from a customer who arrived in her camper van to try on clothes in peace,” says Doris Mühlfeldner. This example set a precedent, but now the experience includes snacks and drinks. Mühlfeldner has been committed to sustainable fashion for 20 years. “The heart and soul I put into the business over the years is now being repaid in full.”