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Newcomer with Tradition
Ten117. NEWCOMER WITH TRADITION
In summer 2015, the label Ten117 made its debut in Berlin. As a jacket specialist in the premium sports segment, Ten117 strives to appeal to upscale specialist retailers. Due to excellent craftsmanship, contemporary design, and extraordinary material quality, the label stands an excellent chance of establishing itself as a major player in the exclusive outerwear segment. Text: Kay Alexander Plonka. Photos: Ten117
The label’s name - pronounced “Ten Eleven Seven” - was inspired by the postal code of Berlin’s “Mitte” district, which is where the design studio is located. This is where Ferhat Kartal, the head of design, and his team breathe life into the collection. Kartal lives in Munich, which means he needs to commute between the studio in Berlin and his business destinations - Paris, London, and Shanghai - on a regular basis. The constant travelling is also reflected in his designs. They are urban, casual, and uncompromising in terms of quality and processing. “We have a distinct design concept with an emotional, innovative balance. Individuality is created by casual, informal behaviour. I am inspired by the image of women on the streets of Paris. Their pleasantly casual nonchalance makes them appear far less loud, and yet they still always appear fashionable, stylish, and elegant”, Kartal says. The collection consists of approximately 40 styles for women and 15 models for men. The women’s line is divided into the product groups incorporating woven tops with retail prices ranging from 149 to 199 Euros and straightforward, light indoor jackets and blazers at retail prices between 249 and 349 Euros. Furthermore, Ten117 offers innovative wool coats at retail prices between 299 and 399 Euros, as well as cool leather jackets with prices ranging from 599 to 799 Euros. Lined anoraks and parkas mostly cost between 499 and 749 Euros in retail, but some particularly elaborate highlights can set you back up to 1,100 Euros. The sizes range from 34 to 44. A calculation factor of 2.7 translates into an adequate margin for retailers. The highlights of this women’s collection include, among many other items, woven tops, long vests, and kimono jackets made of torn bouclé, bonded qualities, or herringbone. Ten117 makes perfectly clear that it wants to play in a fashionable league of its own by offering clean, short biker and blouson jackets made of suede, as well as discrete blazer models with H-line and modern, reduced duffle coat variants. The colour spectrum spans from delicate English and French Rose, via Shades of Grey and French Grey, to Burgundy, Navy, Olive, and Jet-Set Black. The women’s collection is completed by a string of modern, timeless basics in classic utility and uniform looks such as soft aviator blousons, fishtail parkas with lambskin trimmings, and casual transitional jackets with removable lining. For men, Ten117 focuses exclusively on sporty premium outerwear such as monochrome
Ten117 embodies a new style consciousness that is contemporary in terms of zeitgeist and fashion trends.
trench coats and field jackets made of Paper Touch Cotton, Italian piece-dyed cotton fabric, or nylon qualities in black, navy, and olive. Whilst the majority of Ten117’s collection is manufactured in Europe, a few product groups are produced in carefully selected Chinese factories.
More Than 90 Years of Product Know-How The Ten117 brand is owned by Georg Haupt Bekleidungswerke GmbH. Founded in 1926 in Leipzig as a white coat and apron factory, the company headquarters moved to Lippstadt in North Rhine-Westphalia in 1947. In 2009, Hans-Joachim Flüchter was appointed as managing director of Haupt, which was, until then, a family-run business with approximately 50 employees. Further brands owned by the company are Haupt, Nadine H, Kitaro, Barbara Becker, and Wiesenzauber. From its base in the technology and textile hotspot of East Westphalia-Lippe, the company exports its brands to Belgium, Ireland, the Netherlands, Switzerland, Austria, Poland, the US, Canada, and Australia. In her capacity as head of sales at Ten117, Hamburg-based Julia Jüngling co-ordinates the sales agencies and is responsible for expansion in Europe. “After establishing ourselves in the German-speaking markets during the last season, we are currently in the process of preparing to move into Scandinavia and France”, Jüngling explains. Stefan Wittmann, who is based in Düsseldorf, is the general agent for the distribution of Ten117 in Germany, while the Austrian customers are covered by Erwin Kronawettleitner’s Clothing Concept. Switzerland is served by Stefanie Beckers’ Beckers GmbH. The collection can be viewed at the Show & Order in Berlin and, during the order weeks, in the showrooms in Düsseldorf and Munich.
www.ten117berlin.com www.haupt-fashion.com
