Cover Story
INTRODUCING THE DESIGN COLLECTION, BY PAPERGRAPHICS With close to 40 years of experience at the forefront of the large format print supply business, Papergraphics is known for its superior technical knowledge, support and customer service, and since 2004, the company has become the market leader and innovator for wallcoverings and interior décor. Papergraphics’ world-renowned brands of Digimura and Muramour wallcoverings are featured in hotels, retail outlets, healthcare and education establishments as well as offices, and even in high-end domestic environments, across the Globe – specified by architects & designers. Digitally printed wallcoverings are an endlessly versatile medium for designers to work with. They can also be quick and easy to put in place, when installed by an experienced installer; they’re simple to maintain and can be updated when required without damage to the wall surface. They can renew interior spaces with fresh life, breathing imagination and invention into the environment. They bring personality and vibrancy to a building and offer a medium to help convey moods, feelings and ambience. WHAT’S IN IT FOR PRINTERS? The European wallcoverings market was valued at £8.61 billion in 2020, and is expected to grow up to £11.1 billion by 2026. The European region has witnessed a significant rise in the construction of new buildings, residential as well as commercial. With inkjet printing predicted to account for 11% (£1.2 billion) by the end of 2022, there is definitely growth, both now and in the future; and inkjet will continue to take more print share over time.
8 | August / September 2022
With the ever-evolving development within inkjet printing technology, the interior décor sector is becoming more and more accessible, and lucrative(!!), for print service providers. Can you afford not to be involved? Papergraphics has been advocating the digital interiors market for some time and has been gaining traction with a loyal band of customers who fully subscribe to the benefits of utilising fit-for-purpose wallcovering materials, designed specifically for interior décor, in their successful printed-interiors businesses. However, even with an extensive range of established Digimura and Muramour wallcoverings; not content to sit on their laurels, Papergraphics has been busy developing something new behind the scenes over the past few months. Something that is sure to shake up the digital interiors market and set your designers and clients’ imaginations alight. THIS WEEK, PAPERGRAPHICS LAUNCHED ITS BRAND NEW RANGE FEATURING 26 BEAUTIFUL UNIQUE DIGITALLY PRINTABLE WALLCOVERINGS They’re calling it ‘The Design Collection’. And we can see why. This new collection is a revelation to the digital print market for interiors. It includes a series of coloured base wallcovering materials, as well as a host of new intricate textures. We’re also talking metallic and eye-catching glitter-flecked finishes; there’s some with beautiful iridescent pearl finishes and even luxurious suede textile surfaces. In all, these new wallcoverings are nothing short of design-chic!
