Let’s inform: Media Purpose Deliver clear, consistent and factual information to the media to facilitate accurate and objective coverage of all Council decisions and Shire activities.
Functions • Inform the community by sharing timely and relevant news stories and updates • Maintain strong relationships with journalists and media outlets • Ensure all Shire and Council media representatives are equipped with information and resources • Deliver timely and accurate responses to enquiries
Where we are now
Where we want to be
In an increasingly digital age, we understand and accommodate our community’s varying needs, balancing the need for sections of our community still reliant on traditional media channels (newspaper, radio, television) with those who would prefer to receive their news in digital form.
Our messaging will be strategic and proactive, generating accurate news and media opportunities and further enhancing the Shire’s image as an organisation that is innovative, valued and trusted. We will be up-to-date on consumer habits, innovative and relevant.
The use of proactive media releases means we control the dialogue to a greater extent, while keeping our community up to date and informed of our events, initiatives and projects.
Our media engagement will be reflective of a modern world; expanded to include targeted distribution across diverse and alternative media and other opportunities.
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Communications & EnGaGement StrateGy 2021-2024
