Checkoff Report Investments Made by Growers for the Future of the Peanut Industry. Reports from the: Alabama Peanut Producers Association, Florida Peanut Producers Association, Georgia Peanut Commission & Mississippi Peanut Growers Association
APPA promotes peanuts to Alabama beachgoers With Alabama beaches back open, the Alabama Peanut Producers Association wanted to be sure beachgoers got the message to eat more peanuts. Partnering with National Peanut Board through co-promotion funds and design assistance from Golin, APPA placed three digital billboards on Alabama Highway 59 – the most traveled route to Gulf Shores and Orange Beach. The message “Peanuts – America’s favorite beach snack. Filling. Nutritious. And easy to pack,” was posted for four weeks, June 15 – July 12, 2020, for south bound traffic to see. This campaign garnered approximately 1.0 million impressions.
APPA exhibits at the Virtual Meeting of the Alabama American Academy of Pediatrics After postponing their spring meeting due to the COVID-19 pandemic, the Alabama American Academy of Pediatrics hosted a virtual meeting and pediatric update on June 13-14, 2020. The Alabama Peanut Producers Association participated in a Virtual Exhibit Hall by sharing early introduction of peanuts information and guiding participants to the PreventPeanutAllergies.org website. APPA also gave away a goody basket of early introduction products through a virtual door prize contest. Approximately 80 pediatricians and staff attended the virtual meeting.
Georgia Peanut Commission sponsors Georgia FFA
The Alabama Peanut Producers Association billboard attracts tourists traveling to Gulf Shores or Orange Beach area on Alabama Highway 59.
Georgia Peanuts promoted on Southern Ag Trailers The Georgia Peanut Commission sponsored the printing and installation of peanut promotion decals, which were installed on seven trailers owned by Southern Ag Carriers. The messaging used the Georgia Peanuts logo and the humble peanut’s recent Superfood status to promote peanut consumption among consumers. The Georgia Peanut Commission’s website was also included. The trailers will be used throughout the United States and have the potential to generate more than 600 visual impressions for every mile driven (according to the American Trucking Association).
The Georgia Peanut Commission and the Peanut Institute teamed up to sponsor the Georgia FFA Star in Agriscience Award during the virtual Georgia FFA State Convention held May 28-29, 2020. The State Star in Agriscience Joseph Corbett, Georgia FFA Star in Award was presented Agriscience State to Joseph Corbett of Lowndes County FFA. Winner The additional state finalists included Adonis Merritt, North region winner from Newton College and Career Academy and Maddie Riggins, Central region winner from Pike County.
July/August 2020 Southeastern Peanut Farmer
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