SBC Leaders - Issue 15

Page 68

The chance to reconnect

THE FIRST MAJOR INTERNATIONAL IN-PERSON EVENT FOR 18 MONTHS WILL BE SBC SUMMIT BARCELONA - HELD FROM 21-24 SEPTEMBER

- all without delegates having to leave their desks. However, something else we’ve learned over the past 15 months is that business is just that little bit better when done face-to-face. More sociable, more fun, and with the opportunity to build much stronger relationships. So while digital events are here to stay, they will coexist on the betting and gaming industry calendar, alongside in-person events. Virtual conferences focused on specific territories or verticals will provide a way for people to cut back

68 SBC LEADERS • JUNE 2021

on business travel, and to see the content that most interests them and the latest products with an investment of only a few hours of their time. The major in-person industry conferences and trade shows will

provide the full event experience, complete with physical exhibition, networking and social events, the chance to meet key decision makers, and an opportunity to schedule multiple meetings in a single trip.

DIGITAL EVENTS ARE HERE TO STAY, BUT THEY WILL COEXIST ON THE BETTING AND GAMING INDUSTRY CALENDAR WITH IN-PERSON EVENTS

CasinoBeats Summit, held from 13-15 July, will provide the best of both worlds, thanks to its innovative integrated live and digital format, which will see an in-person event staged at the InterContinental in St Julian’s, Malta and a parallel virtual edition available to igaming industry professionals around


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