Mobilize
LEVERAGE THE LUXURY Carriage Trade luxury property marketing and training elevate your potential.
your marketing
Royal LePage ClientClick websites optimize your online presence for mobile, maximizing your digital footprint. By Jon MacCall, B.Sc., MBA, P.Eng. President, JumpTools Inc.
By now, you consider your website an essential part of your marketing. It serves as your online business card and the hub of your online lead generation. Social media, blogs and other online properties add to your digital mix, helping to drive traffic to your website. However, the online audience is changing, which means your website must keep pace.
With the meteoric rise of mobile, the access point of choice for the Web is fast becoming smartphones and tablets. According to Google’s 2013 Mobile Planet Canadian survey, 56 per cent of adult Canadians carry smartphones, up from 32 per cent the year before. 70 per cent of smartphone users access local information and connect with the business that provided the information—and that can be you! The changing web habits of consumers dictate that your website needs to be mobile-optimized. Studies show that
consumers have little patience for navigating “desktop” websites on their smartphone. Their expectation is that information will be provided in a mobile-friendly format. Failing to deliver on the mobile promise can create a negative opinion of your business. Royal LePage ClientClick websites make it easy for you to go mobile. A mobileoptimized version of your agent, team or office website is available at no extra cost and is automatically published along with the desktop version, so there’s no extra work. Your website offers valuable information about local listings. Leverage your website and drive more leads by providing mobilefriendly information to the 56 per cent of Canadians surfing on their smartphones.
Now, qualifying Royal LePage listings are automatically identified and supported by an all-new Carriage Trade program, bolstered with refreshed marketing tools, resources, training and referral opportunities for agents working with luxury listings.
The new Carriage Trade program features technology enhancements that automatically identify qualifying listings. The ability to have those listings identified and painlessly added on the Carriage Trade website, is the backbone of the Carriage Trade brand’s resurgence, and helping agents to better serve their luxury clients.
The program provides exclusive savings on the Certified Luxury Home Marketing Specialist® designation, offered through the internationally renowned Institute of Luxury Home Marketing (ILHM). The certification now includes a two-year membership with ILHM, to facilitate opportunities for referrals and networking on an international scale.
Technology enhancements
New property marketing and promotional materials Redesigned marketing templates, reflective of your luxury service offering, allow you to easily create full-screen slide-shows, feature sheets, property brochures, postcards, and property cards. Further, a supporting cast of prospecting and promotional resources differentiate your elite service from end to end.
Luxury advertising program
Advertise your listings to a discerning international audience through the Luxury Home Advertising program available through RobbReport.com, and Robb Report Collection and Home & Style magazines. The program offers up to 60 per cent off posted advertising rates and has been enhanced to include deeper discounts and incentives for volume advertising.
Earn your Certified Luxury Home Marketing Specialist® designation
Royal LePage enjoys a 15 per cent discount on the online luxury designation course, along with a two-year membership in the Institute of Luxury Home Marketing, providing opportunity to promote your listing and network internationally. You also have the opportunity to take the course live. In 2015, industry authority, Laurie Moore-Moore, hosts two Royal LePage exclusive training sessions over two days. The first session is in Toronto, May 4-5, and the second is an industry first in Calgary, one of Canada’s fastest growing luxury property markets. For more information, visit my.rlpNetwork.com/carriagetrade
10
2015 | ROYAL L e PAGE LEADING EDGE
©iStock.com/Joshua Hodge Photography
The newly-refreshed Carriage Trade luxury property marketing program includes these features and improvements:
©iStock.com/La Fabrika Pixel, ©iStock.com/JodiJacobson, ©iStock.com/ShutterWorx
Agents working within the luxury realm have taken notice of the September 2014 relaunch of the Carriage Trade luxury property marketing program.
For more information, visit: my.rlpNetwork.com/clientclick
