Listings Marketing
Maximizing Listings Exposure While Taking Your Marketing Online
How do you maximize exposure to your listings without maxing out your budget? The key is to be strategic in your marketing efforts by targeting your initiatives and taking advantage of new and innovative tools to reach your audiences. While the exact formula for successful real estate marketing will vary by region and market, there are some fundamentals that apply across the board. Most importantly, recognize your target market More often than not, a seller will be your first and best indication of the potential buyers you will want to target.
20 | Leading Edge Magazine | Fall 2009
A simple example: If your seller is a family with school-aged children, their four-bedroom suburban home in close proximity to schools and parks is most likely to appeal to similar young families with children. Families with similar characteristics are likely to be a good target audience and should be the focus of your marketing efforts. A marketing strategy that concentrates on urban singles or empty nesters may not be a good use of your hard work and your money. Prospects are searching online first – make it count! The Internet has revolutionized how properties are marketed and sold today. Potential buyers aged 44 and younger – a huge market for your properties – look
online first when searching for a home*. But they’re not the only ones going to the Internet. Home buyers of all ages have discovered the Internet and the advantages of taking their property search online first. To reach the most potential buyers, you need to give your listings the best exposure. This includes making sure your listings are online, having a current, well-designed Web site, and leveraging social media. What are buyers looking for when they shop online? When buyers view your listings online, there are some key components they expect to see.
* Source 2008 Profile of Home Buyers and Sellers (National Association of REALTORS ®)
