CARPET
A PEACEFUL COEXISTENCE
Advances in pet-proof protection mean dogs, cats don’t have to put an end to carpet By Nina LoCicero
T
oday’s post-pandemic consumer desires responsible, well-made products that support healthy home goals as they look to create a sanctuary inspired by the outdoor environment and redefine their interiors to accommodate new activities. The home is now a hub for business, learning, exercise, entertainment and recreation, and consumers are willing to invest in premium products that meet their demands for ultra-durable, easy-to-clean flooring that doesn’t compromise style and design. Simply put, today’s consumer wants it all. Fortunate8
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ly, manufacturers are rising to the challenge with a plethora of flooring solutions for independent retailers. One sizeable consumer demographic retailers should pay attention to is parents, and that of both children and pets. Studies show pets drive many in-home purchasing decisions and with billions of dollars spent each year on these beloved family members alone, it is no wonder flooring manufacturers continue to up their game when it comes to offering carpet solutions. Recent advancements
in manufacturing technology have given rise to a new wave of products positioned in the marketplace specifically for pets, providing consumers and retailers more confidence in their selection. These products are expertly engineered to address staining and soiling, easy cleanability, resistance to fading and other top concerns of pet parents. Studies also show many consumers mistakenly assume carpets designed for durability don’t or can’t offer comfort or leading style. Consumers want beautiful floors but refuse to
