TECHNOLOGY
TECHNOLOGY GIVES A BOOST
Investing in flooring software can efficiently streamline, organize business operations By Trent Ogden
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n today’s world, most flooring companies recognize (albeit sometimes begrudgingly) that technology is a must. It is an absolutely essential part of doing business and plays an important role in attracting customers. But while many dealers have a website and some other online presence, a myriad are still in the dark about the significant impact flooring-specific software can have on their bottom line and peace of mind. When doing its job properly, computer software streamlines and organizes operations, conserves time and makes it possible to do more busi-
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ness without hiring additional staff, saving overhead costs as well. There are many different types of flooring-specific software a dealer might choose to utilize. Various technologies can help with business management, room visualization, estimation, lead management, digital marketing, scheduling and customer communication. Flooring business management software, also known as enterprise resource planning (ERP) software, can potentially have one of the largest and most widespread impacts on a business.
Often, business owners become hyper-focused on tools and techniques for marketing and driving more sales. Both are important components of any successful enterprise but creating more leads without being prepared to service and take care of them in an efficient manner will result in wasted opportunities and negative experiences for all. In other words, would it a make sense to spend money and time to remove all the dings from a car and give it a brand-new paint job if the engine isn’t working correctly?
