GOLF
AF GOLF STORE
SUITS GOLFERS TO A TEE
Milton Keynes’ newest golf centre, AF Golf Store has built a reputation for coaching golfers and offering sound advice on buying new clubs and putters, as well as professional club fitting. MK Pulse went along to meet the friendly team at their Bletchley store.
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olfers are all driven by one common goal – to get the ball in the hole. For some individuals it can be a painful, testing journey while others may have that touch of magic. It helps to have the correct clubs to suit your style which is why a growing number of players are putting their trust in AF Golf Store. The store in Milton Keynes, an Aladdin’s Cave for golfers from the first timers to those who have turned professional, has a refreshing approach to customer service. Forget buying clubs off-the shelf, AF Golf Store includes a free personal fitting service for golfers looking to buy a new set or just want to replace a well-loved driver or putter. The store stocks all the well-known brands but marketing and Events Manager, Chris Hattersley, said: “Rather than focussing on brands we take an unbiased view, so each customer finds the right clubs to suit their game. “Since we started off the aim was to offer something different to customers. We want to 26
listen to customers and find out what is important to their game.” Each customer will have different needs. One might have a low handicap while another may just be starting to play. They will want different things from their Left to right: Greg Tilbury (Custom Club Fitter), Ryan Walters (Store clubs. Along with custom Manager) and Elliott Appleby (Custom Club Fitter/Golf Professional) fitting, the company has a Build Centre which offers anything from a repair or replacement of a clubs that offer the same outcome. What does club shaft or grip to the building of a new set make sense is to see if it is possible to find of clubs. clubs that offer performance gains, rather than “We know that each golfer has different selecting a favourite.” requirements, and we want to make sure we The committed team who between them can listen and deliver what each of them want have notched up thousands of hours playing for their game. the game, are headed up by director Alan “Sometimes, rather than investing in Fletcher who set up AF Golf Store in 2019 a complete set of clubs, a customer is alongside Retail Director, Ollie Fullerton. The encouraged to consider the ones that give first store was in Cambridge near to where regular results across the 18 holes,” said Alan had earned an enviable reputation for his Chris. “There’s little point in carrying lots of coaching and professional services.
May 2022 | MK Pulse Magazine | 32,000 Copies delivered every month door to door across Milton Keynes
