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Step 6: Plan a campaign
Image Notes
1. The structural columns inside Eyebeam are perfect for throwies
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Image Notes
1. Led Throwies make people do things like this!
Now, find a building or structure that will attract the magnets, form a crew, wait until night, and get some throwies up. If you do it around a crowd of people, they will probably try to get into the act. It can quickly dissend into chaotic fun. Give a hand-full of throwies to a stranger and let them get up too. Remember, Throwies are only a temporary alteration of your local environment. Depending on the color, Throwies can last upto two weeks, but you arent going to cause any permanent damage, so most property owners wont mind. And The NYPD loves throwies!
Click on this link to see the LED Throwies in action!
Image Notes
1. Jim Kempner Fine Arts was the location of the first LED Throwie campaign in NYC.
Image Notes
1. People will take the LEDs off the wall and throw them back or pocket them.
