PRIMOSIC: Tradition and Progress Generations of excellence; a region with ancient roots and forward-thinking; and wines with character and soul that tell the story. Welcome to Primosic. “Territory, people, wine: our essence can be summarized in these three words.” — Marko Primosic, Chief Global Strategist, Primosic
The Territory
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Italian, yet with an identity that is Slovenian, German, Slavic, and Venetian, the gentle hills of the Collio Goriziano enjoys warm influences from the Adriatic Sea only 20 km south and cooling breezes from the northerly Bora winds. The Primosic home village of Oslavia and the neighbouring town of Gorizia are the centre of “Mitteleuropa” (Middle Europe), historically a beautiful, lush area of quality wine, olive oil, and fruits. The Collio hills have nurtured grape varieties originally brought from France (such as Merlot and Chardonnay) as well as indigenous vines (Ribolla Gialla, Friulano and Refosco). “The Ribolla Gialla has always been our local variety and our local wine,” says Marko Primosic. Ribolla Gialla has also anchored the distinctive “Orange Wine” style, wine from a white grape fermented on its skins, offering powerful complexity.
The People “Our family has lived in Oslavia for more than 500 years,” says Marko. “We are Italian citizens, but at home, we also speak Slovenian, and my grandparents spoke German.” During the 19th century, the area was part of the Austro-Hungarian empire and Marko’s grandfather, Carlo Primosic, transported his wines to Vienna 450km by railway, then by cart. Carlo’s wines, the region, and its people were altered by wars and the re-drawing of national boundaries. The destruction of the first World War saw its hills, vineyards, and towns laid bare, its people facing the challenge of recovery in a new identity as part of Italy.
