Platinum Business Magazine - Issue 82

BUSINESS

DIGITAL AGENCY BRINGS LOCAL BUSINESSES AND COUNCIL TOGETHER THROUGH INNOVATIVE APP As a town, Guildford is well known for its great sense of community. Businesses and residents alike love to come together to support each other when times get tough, and celebrate together when things go well. It’s also a town that fosters innovation. Just taking a short walk around the town centre will show you the huge range of independent businesses on offer, from clothing to coffee shops. Guildford really has something for everyone! But, what Jonathan Bird, founder of local digital marketing agency Delivered Social, thought the town was lacking was a centralised place that showcases everything it has to offer. So, he created The Guildford App, in partnership with Guildford Borough Council, to do just that! Here, Jonathan talks a bit more about this innovative new app and what it means for the town.

❛❛ The main focus

of the app is the town’s many businesses and the amazing things they all have to offer ❜❜

“I absolutely love Guildford. It’s an amazing place to live and work. And, probably the number one reason why I love it is because it has so much to offer. There’s always something going on, a new business opening up, or a community initiative to share. The frustrating thing is that not everybody knows about all of this! So I wanted to develop an app in partnership with the council to help spread the word and make Guildford an even better place to be.

“Developing the app was a first for Delivered Social. We all had to work together to come up with something that was not only creative, but also delivered real value for the residents and visitors of Guildford. But I think we’ve achieved it! “The main focus of the app is the town’s many businesses and the amazing things they all have to offer. Businesses can feature their information and products on the app, completely free of charge. From there, customers can actually order products from their phone! This helps local businesses to gain more exposure after a year that’s been one of the worst for businesses in living memory. But, there’s also a space to showcase events, groups, reviews, accommodation, and so much more! You can also have conversations on the app, helping to keep Guildford’s community spirit alive, even virtually.

“We’re developing the app to be a real community initiative, where businesses and residents can actually access it themselves to upload their own listings, products and events. I’m so proud of what myself and the Delivered Social team have developed and can’t wait to see it blossom into a real centrepoint for everything that’s happening in Guildford.” You can download the app and get stuck in by visiting your phone’s app store, or visiting The Guildford App

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