Extending our giving
We are thrilled to be able to extend this offering to our dealer members who have other stores outside our membership region. Mary Lynn Alvarino, Director Of Operations
While amazing, it’s hard to believe that the 2022 New Coat Program will mark our 15th year of spreading warmth and joy to families all throughout the Greater Philadelphia area. And, like any program that’s been running for that long, changes, adaptations and improvements are necessary for continued growth and future success. With that said, we are proud to provide an update for this year’s New Coat Program that will help us do even more good.
As you know, the New Coat Program is predominately funded by you, our dealer members in the five-county region of Philadelphia. Historically, only dealer-member stores have been able to participate in this one-of-kind effort. However, after a strategic planning discussion with your Auto Dealers CARing for Kids Foundation Board of Trustees, we’ve decided to allow ADAGP Members with stores located outside of our membership region to fund/purchase new coats and distribute them to a qualified nonprofit. They just have to have one active dealership member within our organization. For example, the Ciocca Organization has always been a great supporter of the New Coat Program. In 2021, they purchased approximately 2,800 new coats to distribute to area kids on
behalf of their stores in Bucks, Chester, Delaware, Montgomery and/or Philadelphia Counties. Now, with the new registration adaption, they have signed up to fund approximately 5,700 new coats to distribute through all their dealerships. How amazing is that?!
“We are thrilled to be able to extend this offering to our dealer members who have other stores outside our membership region,” said Mary Lynn Alvarino, director of operations for the Foundation. “It’s a great way to grow our program and do more good while still preserving the concept of it being led by our-own Auto Dealers CARing for Kids Foundation. It’s a win-win for everyone.”
For questions or to register for our 2022 New Coat Program, please contact Mary Lynn Alvarino at mla@adagp.com or 610.279.5229.n
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