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MARKETING & COMMUNICATIONS FY19 ACCOMPLISHMENTS Produced two successful District of Fashion runway shows in February and September, attracting over 2,000 attendees and earning the Downtown Achievement Award of Excellence from the International Downtown Association Hosted the Downtown Holiday Market for the 14th year, which attracted over 200,000 visitors to DowntownDC during the holiday season
Assisted with the opening of The Center and coordinated with DHS and service providers to develop marketing collateral regarding the services The Center provides Launched Capital Book Fest, a pop-up book sale, to raise funds for Turning the Page to help DC students receive valuable educational resources and a high-quality public education Hosted 37 events between Spring and Fall that attracted nearly 10,000 people to DowntownDC
FY20 OBJECTIVES Conduct an overall assessment of marketing and branding and develop new marketing, digital media and branding strategies Develop a brand refresh and redesign for the Downtown Holiday Market
Design and install new street pole banners Implement a new events series and panels to discuss trends and topics of importance to BID stakeholders
