I
f you can’t build it, buy it. In what has been the most obvious chess move within the $2 billion advertising and media industry in Pakistan, Z2C Limited has made - what insiders refer to as - a significant investment into Walee, an influencer marketing ecosystem. “Since 2019, advertisers and agencies in the region have relied on the Walee ecosystem
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to advance influencer marketing campaigns and utilize social listening tools,” said Ahsan Tahir, co-founder of Walee. “This equity financing from Z2C comes as Walee scales to meet strong demand in the region pertaining to influencer search, campaign management & measurement.” The decision came less than a month after the Z2C Limited owned media agency
Brainchild Communications Pakistan (BCP) - which has a nonownership agreement with the Publicis Groupe to use the Starcom and MediaVest trademarks - signed a partnership agreement to exclusively distribute Walee Enterprise, an AI-enabled consumer intelligence (AICI) marketing technology (MarTech) platform. “While we have a number of tools in
