Fundraising
Our Community Matters • 9 •
More than half of all Australians have donated to the bushfire recovery, a study shows.
Facebook fundraising spikes after bushfires BY MATTHEW SCHULZ, JOURNALIST, OUR COMMUNITY
A national study of fundraising trends during Australia’s bushfire crisis has highlighted the new power of social media, high profile partnerships, and the desire for a single national organisation to collect money for all charities.
height of donations, showed that:
It’s useful information for the boards of organisations reviewing their involvement in any bushfire fundraising, and for future fundraising in general.
• 36% didn’t know how the funds would be used
The joint study by Fundraising Institute Australia and researchers More Strategic, based on a survey of 1000 Australians in mid-January at the
• 53% had donated to a bushfire appeal • 43% donated indirectly via collection on behalf of a charity • 37% were new donors to the organisations they supported • 29% of donors expected 100% of their donations to be used for the cause • 14% gave through Facebook, most for the first time • $50 was the median gift size
