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URBAN GARDENING FOR THE
Next Generation A Chat with Instagram Plant Coach Farmer Nick
I
f anyone could be called a celebrity in the green industry, it would be Nick Cutsumpas. He has an Instagram following of 165,000 @FarmerNick and is one of the designers on the Netflix show “Instant Dream Home.” He is also the author of Plant Coach, a book that teaches people to care for their houseplants. His projects have been featured in The New York Times, Vogue and the Food Network. He is the go-to expert for Gwyneth Paltrow’s wellness and lifestyle brand Goop. Nick is a part of the new generation of plant enthusiasts who have carved a unique path in the green industry. He does not have a degree in horticulture or landscape design, but he has learned by following his interests and passion.
Nick Cutsumpas aka Farmer Nick 12
October | November 2022
While living in New York City, Nick discovered a love of indoor plants and learned to care for them through trial and error. Apartments in the city have their quirks—not enough space and not enough natural light—so he shared what he was learning about “urban gardening” through his Instagram account. Like Nick, the generation of Millennials (born between 1981 and 1996) was also discovering the joys of plant parenthood,
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