Timeline|pre -launch activit y 22nd April 2021
September 2021
February 2022
March 2022
Layer and Retold begin partnership.
Deadstock fabric sourced and
Previous owners of garments in the
Print all physical promotional
Promoted on Instagram profiles
begin working with designers
collection submit their memories to
materials and gather press box
and website.
to create collection.
go in the lookbook.
contents.
August 2021 Retold asks consumers to send in vintage garments via socials and email.
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February 2022
February 2022
Lookbook shoot and
Show progress of collaboration
website photography.
on Instagram to attract customers.
March 2022 Press release emailed out to members of press.
