Tactics | Event Invite A digital invite to the virtual press and influencer event will be sent out via email, to be more sustainable. The invite will direct the recipient to RSVP, and will direct them to the press release for more information. The design of the invitation is simple and mirrors Retold’s brand aesthetic, giving a preview of the fabric to entice the reader. A short summary of the collection will be included in the email to excite the recipient and encourage them to attend the event and find out more. The event will take place on the 20th April 2022 at 7pm until 8:30pm. Follow up emails will be sent to confirm attendance and obtain address details to send out the press boxes in the run-up to the event.
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