Collection Process|Sourcing Clothing
The vintage pieces will be carefully selected by Retold, with Retold’s subscribers having the opportunity to send in any vintage garments which they no longer wear or need upcycling, to be used in the collection. This increases the sense of community and helps to involve consumers in the journey of the collaboration, as well as helping to restore vintage garments to their former glory, giving them a new lease of life. This will also attract a wider demographic of customers, as this scheme will allow consumers to receive a small payment for the garment they provide to be upcycled. Consumers will be made aware of this scheme through a subscribers email, Instagram and website content. Images of potential garments would be sent in for Clare from Retold to review, to ensure the garments used are in line with Retold’s aesthetic, and what the customers are expecting. Those whose garments are selected will be heavily involved in the curation process, and their stories will be documented in the collection’s lookbook, which will be available to view online using a subscriber password, as well as printed physically for the press box and attendees of the consumer launch event. There will also be printed copies at Retold’s studio, for customers to browse through during appointments. Involving consumers will help to spread awareness of the collection launch, as those involved will be sharing the promotional materials and posts o social media, expanding interest and encouraging others to become involved. 114
