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- The variety of brands and products available on ASOS Marketplace means customers are willing to spend their money on unique clothing and accessories - Consumers can purchase more through inspiration and personalisation via social media and the ASOS app - Same day delivery to expand the brand - Expand into new categories and keep on adding new brands that are outside of fashion and beauty
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- Retailers which are both physical and digital gain more customers through foot traffic as well as the online platform - Competition is getting tougher which means ASOS need to work on marketing of products and positioning a clearer unique selling propositions - ASOS must ensure they are following the agreements that the World Trade Organisations govern especially since Brexit has caused uncertainty to retailers and causing the movement of labor to slow down in the UK
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