BEAUTY PACKAGING
MINI CASE PACKER offers a suitable sustainable packaging solution Thanks to Cama’s new mini wraparound case packer, a leading global home and healthcare product manufacturer has managed to transform its packaging processes and infrastructure to be more sustainable. Cama’s expertise was also key in helping the customer overcome several challenges that transpired during the process.
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here are many reasons why companies look to reinvent their packaging infrastructure and processes, such as the need for increased speed, greater throughput or enhanced flexibility. However, with modern legislation and current consumer sentiments, these days the overriding factor is sustainability. With single-use plastics broadly shunned worldwide, it is not surprising that many brand owners are transitioning to recyclable materials, with cardboard being one of the most popular choices. Although the move seeks to fulfil a brand owner’s environmental objectives and mandates, it also creates an entirely new set of issues. The company will have to undertake a complete redesign process – from the new materials and concepts for primary product packaging to new machines and plant layout configurations, moving on to the
secondary packaging and again the new materials and packaging designs, finally ending at palletising. This can be a daunting task, even for large multinationals. Yet, the Cama Group managed to simplify the entire process for its customer, which manufactures home and healthcare products on a global scale.
RESPONSIBLE CHOICES AND THEIR CHALLENGES Cama’s customer owns many globally-recognised brands. As an indirect responsibility, the customer must be viewed as taking the lead in sustainability efforts. In many markets its products are packaged in secondary
Cardboard folding cartons are a popular packaging choice for brands that are committed to sustainability
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AUGUST 2021 // WWW.PHARMACOS.CO.ZA
Did you know? Cama Group is one of seven specialised Made in Italy producers which established The Smart Packaging Hub last year. This digital platform provides a virtual meeting place for end-users of automated packaging machines, specifically in the food and beverage industry. End-users are required to register online to gain access to the hub’s wide range of benefits. Go to smartpackaginghub.com/en for more information.
containers, which double as shelf-ready display cases. The problem is these containers often consist of plastic, in the secondary shell/skin and in the trays used to orient the products. The challenge in this instance was to revert to a 100% cardboard packaging concept that is quick and easy to open and display. It was also important for the products to be presented in a way that did not detract from the quality of the brand. This particular product is a selfadministered cold remedy. Interestingly, these packaging and display challenges weren’t unique to the cold remedy product as the customer had reported several similar occurrences in its entire healthcare product range. On further investigation it was determined that the same challenges occur worldwide in countries where there is a home healthcare industry.