L ABELLING
Pushing boundaries in self-adhesive labels Rotolabel, in conjunction with Avery Dennison is one of the first companies in South Africa’s labelling industry to become FSC compliant. As part of value-added services in the Avery Dennison Sustainability Portfolio, the Liner Recycling Programme is available for PET and Glassine liners and is currently active in many countries worldwide. Rotolabel is a major supplier to the FMCG food, wine and personal care market. Sustainability is a major talking point with several challenges facing the packaging industry, brand owners and major retailers. ‘The sustainability topic is an extremely complex one. If not understood 100 per cent, the incorrect decision could be made even though a company’s intentions might be honourable,’ Watson says. One of the first steps Rotolabel took was to become FSC compliant. This was driven in partnership with Avery Dennison, which can ensure that all paper material used is sourced from sustainable forests. This certification
A FSC certified forest
T
may seem like a small insignificant step, but is vital in the conservation of global forest
hese two companies have now partnered with an exciting new initiative. They are the first to recycle
Glassine liner backing. This is a revolutionary initiative in the label industry in South Africa that can save tonnes of liners from ending up in landfills. ‘Consumers are becoming very aware of the impact of waste going to landfill. As these facilities get full and run out of space, disposal costs will increase substantially. Most pressure-sensitive labels are produced with a glassine liner. The recycling program helps repurpose that liner waste so that it does not contribute to landfill disposal.
resources. Forests are being destroyed globally
FAST FACT:
often without any control or regulation. It is
The Forest Stewardship Council (FSC) is an international non-profit, multi-stakeholder organisation. The group was established in 1993 to promote responsible management of the world's forests. The FSC does this by setting standards on forest products, along with certifying and labelling them as eco-friendly. By choosing products with FSC labels, you are helping to take care of the world’s forests.
Rotolabel, in conjunction with Avery
join the Liner Recycling Programme for Glassine liners. It is an extension to their existing partnership that enabled Rotolabel to be the first in becoming FSC compliant in the industry in South Africa.
industry to follow suit for the benefit of a more sustainable future. ‘We are busy engaging with raw material suppliers on down gauging materials.This could have a significant impact on the environment while still maintaining the shelf appeal of a product. Along with the down gauging, we have recycled material and material that is 100 per cent recyclable during PET recycling,’ Watson points out. ‘At Rotolabel we have the knowledge to understand what materials are best suited for various packaging formats. Not selecting the
Dennison are driving their sustainability efforts by becoming the first in the label industry to
the company’s aim for the rest of the label
site. Avery Dennison then collects the compacted liner during its delivery process,
right material can result in the main packaging material not being recycled,’ he concludes. •
compiles them into a container to be shipped to India. There they are re-manufactured into products like tissue paper.
Rotolabel – www.rotolabel.co.za
As a part of addressing the growing concerns. of conscious consumers, the Liner Recycling Programme has now expanded its footprint into South Africa. After proof of concept and trial runs following its introduction in Cape Town,
Based on 100 000 m² Normal VS Lite Substrate PP Cavitated PP Cavitated Lite
the programme will be rolled out nationally,’ Watson notes. The Liner Recycling Programme is easy to implement. Liner waste is collected from customers to be compacted at the Rotolabel
44
Food Review | October 2019
PP Clear
PP Clear Lite
Semigloss
Semigloss Fit
Tonnage
Water(L)
10.3 9.3 130,674 110,585 10% Saving 15% Saving 10.7 10.1 155,000 140,200 6% Saving 10% Saving 13.7 12.7 136,080 128,000 7% Saving 6% Saving
Co₂e (kg) 30,381 24,682 19% Saving 36,600 32,400 12% Saving 16,730 15,850 5% Saving
Energy (MJ) 908,284 769,078 15% Saving 921,600 829,100 10% Saving 990,030 925,450 7% Saving
