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NEWS BUYING GROUP
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Wonderful years of 30 ‘Lighting Your Way’ 2021 marks a special milestone for Eurolux as the company celebrates its 30th anniversary.
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F
ounded in 1991 in Cape Town by the
2019, collectively forming the Eurolux Group.
Mirlas family, Eurolux started out as
The start of 2020 saw both businesses move
a small family business importing
under one roof in Cape Town, at the Eurolux
lighting and incandescent bulbs,
Head Office building in Milnerton, with the
has now grown into a company with a
Johannesburg branches later combining at the
substantial sub-Saharan Africa footprint,
existing Radiant Lighting premises in Wynberg.
supplying over 8 000 products to 2 300 distributors across the African continent. Eurolux was purchased from the Mirlas family
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KwaZulu-Natal clientele, housing lighting fixtures
Steve Palframan and Shaun Bouchier. Their first
from all three of the Eurolux Group brands.
major decision was to establish a Johannesburg
has always had its finger on the pulse of global
Sandton, which officially commenced trading on
industry trends and movements. By maintaining
1 July 2002. The timing of this move proved to be
strong business relationships with its business
immensely successful and April 2004 saw Eurolux
partners, the company have been able to both
JHB moving, literally just up the road, into their
understand and meet the needs and preferences
own purpose-built 8 500m² building.
of its clients, thus ensuring a product offering of
Just two years later, in June 2006, the
world-class quality and variety. Eurolux’s upward trajectory over the years
designed new 8 000m² building in Milnerton,
has also allowed them to invest in the wellbeing
thus creating the perfect platform to take the
and empowerment of the community, with a
Eurolux brand to another level of growth and
special focus on healthcare and education.
subsequent market acceptance as a major
The company mantra ‘Lighting your Way’
player in the lighting industry.
has proved to be a driving principle in all of its social initiatives, from the lighting of schools
experienced notable growth after 2011 when
and healthcare facilities, to making sandwiches
ARB Holdings Limited purchased 60% of the
for the children at crèche’s located near the
company. With the financial backing of this JSE
Cape Town headquarters.
listed group, the company was able to expand
The last thirty years have given Eurolux
into new markets, launching its electrical division,
plenty of reason to celebrate this anniversary
project department and ‘Euro Nouveau’ concept,
milestone and the company looks forward to
which represents some of Europe’s most
continue its pursuit of excellence; from building
prestigious lighting design companies.
sound client and supplier relationships, to offering
Another growth opportunity arose with Eurolux purchasing Radiant Lighting in January
DECEMBER 2021 DIY & INDUSTRIAL TRADE NEWS
Acting as an importer and distributor, Eurolux
operation based in Linbro Business Park,
Going from strength to strength, Eurolux
+27 (0)11 471 0897
providing a modern and upmarket facility for its
in March 2002, by current directors Peter Willig,
Cape Town Head Office moved into its own
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2020 also heralded the opening of a new concept lighting showroom in Umhlanga,
premium quality lighting products sourced from around the globe.
