Culture & Growth
UAE born entrepreneur and Founder of Arcadia, Amna Al Habtoor discusses scaling her fine fragrance brand 62 emirateswoman.com
EW_112021_P62-63_Amna Al Habtoor.indd 62
What do your first 30 mins of the day look like, your morning routine? My morning does not begin without a cup of black coffee. Once the caffeine hits my system, I’m getting my kids ready for school and I visit all the appointments scheduled for the day. What is the DNA of Arcadia, its core values? At the core of Arcadia lies scents which evoke memories, be it good or bad. Through the narrative of fragrance lie emotions and memories that are relatable to anyone, regardless of gender, social class, race or ethnicity as Arcadia is for everyone. It’s important to note that Arcadia is unisex, cruelty-free, free from parabens and toxic chemicals. How has your Middle Eastern heritage and being based in the UAE positively influenced the brand? My culture, heritage and upbringing have all influenced the brand and its ol-
IMAGES: SUPPLIED
WORDS: SARAH JOSEPH
BEAUTY
11/1/21 2:03 PM
