WORDS: AMY SESSIONS
The Delicacy Why was Dubai the location of choice for Caviar Kaspia’s first location outside Paris? I don’t believe there are many places in the world right now with as much diversity, entertainment offerings and quality of restaurants and service as Dubai. Dubai has been an epicenter of food and entertainment for many years but the pandemic and the way it was handled, has taken Dubai to another level. Since it was founded, Caviar Kaspia has been synonymous with edible luxury and has created a strong brand which is ready for its international expansion. To be considered an important international brand you need to be present were all the other important restaurant brands are and that is without hesitation, Dubai. Caviar Kaspia beautifully merges a history between France and Russia. Can you explain more about how the brand started? Caviar Kaspia was founded in 1927 by a Russian, named Arcady Fixon, who fled his motherland after the Bolshevik revolution of 1917 to settle in Paris with his family. Kaspia is the story of his journey, when you enter Kaspia in Paris its Tsarist-era Russian Luxe and French Chic decoration transports you to another time and place and is a big element of the Kaspia experience. What sets the F&B scene apart in the UAE from the rest of the world? Dubai is one of the most luxurious cities in the world as well as one of the most diverse and international and has become a holiday destination for a very wealthy clientele. There are many things that sets the F&B scene apart from the rest of the world. One is the huge number of successful international concepts and brands that are here all coexisting in DIFC and hotels where alcohol is allowed. This creates healthy competition where we all do our best to have the most beautifull decoration, the best quality products and the highest level of service in order to enhance the experience and create a loyal client base and succeed. The brand was founded in 1927 – what would you say is the secret to success when it comes to creating a brand which stands the test of time? By looking into the future and adapting to the trends while remaining an institution that stands the test of time. In Kaspia Paris the Maitre D directs his team like a theatre director and every night like actors they play a different part. This creates an experience and emotional bond with our customers who are also involuntarily part of the play. Famous actors, singers, fashion designers, models, local intellectuals, the occasional politician, art gallerists
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Ramon MacCrohon, CEO of The Caviar Kaspia Group, discusses why the UAE was the ideal choice for the brand’s first location after the Paris original
and late night theatre and opera clients create one of Paris’ most perpetually interesting mixes, in the first floor, intimate wood-paneled rooms giving the feeling of being in a private club rather than in a restaurant. Even on the calm nights, there is a feeling of camaraderie that comes from knowing you are in the right place. What is the core DNA of Caviar Kaspia and how did you ensure this remained intact when migrating the brand? Caviar Kaspia has remained through time the prestigious symbol of a certain ‘art de vivre’ and we have made sure to keep its DNA while adapting it to the local environment. The soul of Kaspia Paris has been
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11/1/21 2:05 PM
