WORDS: SARAH JOSEPH
A Wellness Journey
Robyn Berkley, Founder of Live The Process, shares the wellness practices she has adopted and that are embodied in each element of her activewear brand 86 emirateswoman.com
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What do the first 30 mins of the day look like, your morning routine? I wake up around 6:30 am, and drink lots of water before walking my French bulldog. Then I practise yoga or do some meditation, have coffee with goats’ milk and an Aloe Vera shake before kickstarting my day with a breakfast. Sometimes when I have time, I journal. What inspired you to launch Live The Process? When I launched the brand, no platform existed which primarily focused on health and wellness content with an active collection that was feminine. It was all new back then as the concept was created nearly ten years ago, however, came to fruition around seven years ago. How have you embodied wellness elements within the label? I would say our tagline – The Workout Within has brought the elements of the inner and outer into one message. As working on your inside is just as important as feeling and looking good on the outside so the two worlds collide. Our activewear now also has a lot of knitwear, to go beyond the conventional form of gym gear. The brand’s focus is to exist beyond a space of being able to wear pieces outside the gym space, along with working out in them. Every element infused into the brand is about the celebration of self-love, highlighting that no one is in a better place and we are all just Living The Process. Wellness starts with its name and it’s truly about valuing one’s self. How has the brand scaled in growth since its inception? This was not my full-time job until the pandemic started in April. It was always a passion project that turned into my sole focus. I previously had a brand consulting company so being all in, with my partner really propelled the brand to the next level. We have been quite calculated in terms of growth as we were conscious of making sure we had a good infrastructure and felt confident about our product, production and the different elements that a brand requires. We’ve always had a creative vision, but it’s important to lay the foundation for growth. Every year we were in a different place of growth, whether it is our content, design, production or creative. We haven’t rushed the process as we knew it was important to get each step right. What key practices have helped you maintain a positive mindset? Spiritual practice, energy work and intuition including friends, family, meditation and yoga. What advice would you give to your youngerself? Although it’s easier said than done, the one piece of advice would be to not rush into things, as all happens when it’s supposed to and just because things don’t happen the
FAS H I O N
3/28/21 1:05 PM
