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December 19, 2021
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DIGITAL AND SOCIAL 2
PEUGEOT Disconnect Before You Drive Agency: Science and Sunshine Production house: Sensa Digital Peugeot launched its new campaign, titled “Disconnect Before you Drive”, aimed at identifying distractions motorists face on the
road. The French automotive manufacturer is embarking on its second road safety campaign, which was launched following a study conducted by Peugeot showing that more than a third of drivers conduct meetings and conference calls whilst driving.
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TENA Age of Despair Agency: Impact BBDO In response to International Women’s Day 2021 #ChooseToChallenge, Tena launched a regional campaign to remove the stigma associated with menopause and suggest a new phrase in place of the term “Age of Despair”. The term “Age of Despair” has been used to describe menopause over generations, and Tena’s survey has revealed that an overwhelming majority of women would prefer a new and more positive phrase to define this physical and psychological stage of a women’s life.
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OREO #TreatFails Agency: Saatchi & Saatchi Dubai This Halloween, Oreo celebrated all cake fails, or #TreatFails. This is the campaign the brand released to promote Oreo’s cake recipes. The premise? While your cake may look like a nightmare, rest assured it’ll taste great. Gautam Wadher, ECD at Saatchi & Saatchi Dubai, said: “Cake fails are a part of pop culture. With this Halloween campaign, we’re making sure Oreo celebrates every baker even if they are a beginner who creates tasty nightmares.”
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YAS ISLAND ABU DHABI Stayin’ On Yas Creative agency: Momentum Media agency: Starcom Production house: Dejavu Dubai Yas Island Abu Dhabi launched its marketing campaign Stayin’ On Yas, based on the 1977 Bee Gees hit single Stayin’ Alive. It encourages staycationers and vacationers to ‘break like you mean it’ in a new integrated roll-out.
The Stayin’ On Yas creative executions feature three holidaymakers channeling the Bee Gees on a staycation like no other as they experience the wide range of activities on Yas Island in style. The campaign is styled in the format of a music video, taking viewers on a lyrical journey with the new Yas Island anthem, Stayin’ On Yas, a modern-day tribute to holidays.
