Why Video Content is No Longer Optional for Your Salon’s Social Media

By Belinda Haigh, Founder of Social Standardsthe social media agency for hair & beauty pros.

Once upon a time, posting a perfectly styled “after” shot on Instagram was enough to get likes, a few comments, and maybe even a new booking or two. But in 2025, the rules have changed. Social media platforms like Instagram and TikTok are putting video content front and centre, and your clients are consuming it faster than ever.

If you’ve been avoiding video because you hate being on camera or showing your face, you’re not alone. Many salon owners and stylists feel that same discomfort. But here’s the truth: video is no longer a “nice to have”, it’s essential. It’s the fastest, most powerful way to connect with potential clients, stand out from the competition, and turn casual scrollers into paying clients.

Why Pretty Pictures Alone Don’t Cut It Anymore

We all love a gorgeous hair transformation photo. It’s satisfying, it’s clean, and it shows off your work. But the challenge is that every salon is posting those same types of images. The feed is flooded with polished ‘after’ shots, and while they’re beautiful, they don’t necessarily make someone choose you over the salon down the street.

Video allows you to connect more with your audience, which turns into conversion (aka bookings) for your salon business.

Video works because it goes beyond the surface. Here’s why it’s so powerful for salons:

It tells a story. Instead of a single snapshot, video lets you share the whole journey. Think: the “before,” the consultation, the energy of your salon, and the big reveal. You’re not just showing the end result; you’re sharing the whole experience.

It builds trust. When people can see your face, hear your voice, and watch how you interact with clients, it feels authentic. That familiarity makes them more comfortable booking with you, especially if they’ve never met you before. It makes you stand out. In a sea of static images, a fun, engaging video showcasing your personality, your team, and your salon’s atmosphere will grab attention. It increases your reach. Social media algorithms are pushing video content to the top of feeds, meaning more potential clients see your work without you spending a cent on ads. It drives bookings. When your dream client can visualise themselves in your chair, hear your expertise, and feel your vibe through a screen, they’re far more likely to click that “Book Now” button.

So, where can you start?

If creating video content feels overwhelming, start small. You don’t need professional equipment or a perfectly scripted plan. Your smartphone is more than enough. Capture behind-the-scenes moments, quick hair tips, or client reactions. The more real and relatable, the better.

Most importantly, make it part of your weekly routine. Consistency is key. Just like you wouldn’t cancel a client appointment, don’t skip your video content “appointments” with your audience.

The salons that embrace video now are the ones that will stay visible, relevant, and fully booked in the months and years to come. If you want to grow your business in today’s social media landscape, video isn’t optional; it’s your most valuable marketing tool.

Are you looking for some help to create content or stay consistent with your salon’s social media marketing? Say goodbye to the guesswork and let our expert team of hairdressers and social media managers support your salon’s growth.

Book a free 30-minute chat by scanning the QR code below. Limited spots available.

@socialstandardsau

www.socialstandards.com.au