MATTER OF FACT: Skincare That Performs with Purpose

Distributed in Australia by Salon Pro Aus, MATTER OF FACT is redefining professional skincare with a focus on science, stability, and simplicity. Founded by Paul Baek, the brand is built around Actisolv™, a patent-pending technology that stabilises and delivers active ingredients like Vitamin C and Azelaic Acid at optimal concentrations, with minimal irritation and proven results.

Each product undergoes rigorous testing through independent, third-party labs and is assessed across three methods: dermatologist and expert grading, instrumental measurements, and consumer self-assessments. Clinical trials are conducted across a wide range of skin tones and age groups, ensuring the results are reflective of real-world users.

Rather than overwhelming users with extensive product ranges, MATTER OF FACT keeps its offering focused and deliberate. Every formula is minimal, intentional, and designed for maximum performance, with elegant textures and real, measurable outcomes.

Backed by Professionals, Distributed by Salon Pro Aus

MATTER OF FACT is distributed in Australia by Salon Pro Aus, a boutique supplier of forward-thinking professional brands. While Director Simon Pitt is known in the industry for his decades of leadership across global salon manufacturers, it’s Educator and Beauty Therapist Megan Pitt who leads the professional education and hands-on support for the brand.

With over 30 years in the beauty industry, Megan’s experience spans roles with Steiner (onboard cruise ships), Elemis UK, Guinot UK & Australia, and work in top-tier retail environments including Harrods, Selfridges, and David Jones, with brands such as La Prairie and Decléor. For the past 13 years, she has balanced her real-world experience with a strong commitment to education through her longstanding role as a Beauty Educator at Bendigo TAFE.

To provide an independent expert perspective on the MATTER OF FACT range, Megan sat down with one of the industry’s most trusted voices in dermal therapy and education, Gay Wardle.

Gay brings over 40 years of experience as an award-winning educator, mentor, and business owner. She holds a Bachelor of Health Science in Dermal Therapies, has lectured at leading universities, and is the founder of the Skin Success Community, a platform dedicated to skin health education for professionals and clients alike.

MEGAN PITT CHATS WITH GAY WARDLE

Gay, where did you first meet Simon Pitt and how did you first hear about MATTER OF FACT?

I first met Simon Pitt at an industry event where innovation and skin science were the key focus. We immediately connected through our shared passion for evidence-based skincare and education. When Simon introduced me to MATTER OF FACT, I was intrigued by the brand’s strong scientific foundation and commitment to high-performance formulations. As someone who values integrity and innovation in skincare, I was naturally curious to explore the brand further.

There’s a lot of buzz about the skincare brand MATTER OF FACT. What’s your expert opinion?

As someone who’s spent decades studying skin biology and working with clients and clinicians, I can say MATTER OF FACT stands out for all the right reasons. What impresses me most is the brand’s unwavering focus on stability, efficacy, and skin compatibility. Their formulations aren’t just trendy, they’re built on robust scientific research. The thoughtful combination of ingredients, especially the stability of vitamin C in their products, shows a deep understanding of what the skin truly needs to thrive. It’s a brand that aligns with modern skincare values: results without compromise.

Thoughts on their L Ascorbic acid, encapsulated retinol, and azelaic formulations? MATTER OF FACT’s formulations reflect an exceptional understanding of both skin physiology and ingredient chemistry. Their L-ascorbic acid stands out due to its unique waterless delivery system, which helps maintain stability, a known challenge with vitamin C. This ensures the skin receives consistent antioxidant protection and collagen support without the irritation that can sometimes occur with unstable formulas.

The encapsulated retinol is equally impressive. It offers a controlled release, minimising the common side effects associated with retinol while still delivering visible improvements in skin texture, tone, and firmness. It’s gentle yet effective, something I always look for, especially when treating sensitive or compromised skin.

As for their azelaic formulation, it’s beautifully balanced. Azelaic acid is a quiet achiever in clinical skincare, known for addressing inflammation, pigmentation, and breakouts. MATTER OF FACT’s version is elegant in texture and highly tolerable, which is crucial for consistent use and long-term results.

How do their formulations compare to other clinical-grade brands?

What sets MATTER OF FACT apart is the synergy between scientific precision and user experience. Many clinical-grade brands lean heavily on strong actives, which can sometimes compromise barrier function or cause sensitisation. MATTER OF FACT takes a different path, they deliver high-performance ingredients in sophisticated, well-tolerated vehicles that prioritise skin health.

Their minimalist yet potent ingredient decks avoid unnecessary fillers, fragrances, and irritants. It’s clear that every formulation has been meticulously crafted with stability, bioavailability, and real-world results in mind. Compared to other clinical-grade lines, MATTER OF FACT strikes a rare balance: science-led without being aggressive, luxurious without being superficial. It’s a brand I trust, both professionally and personally.

Would you recommend MATTER OF FACT for sensitive or acne-prone skin?

Yes, MATTER OF FACT has done a beautiful job formulating products that meet the needs of both sensitive and acne-prone skin. Their Resurfacing + Hydrating Serum is a standout, it combines gentle yet effective exfoliation with deep hydration. For acne-prone skin, this balance is critical. The inclusion of glycolic acid and gluconolactone helps to refine pores and smooth texture without stripping the skin or disrupting its natural barrier. For sensitised or reactive skin types, the Barrier + Antioxidant Treatment and Minimalist Hydrating Moisturiser are ideal. Both are fragrance-free and formulated with barrier-supportive ingredients like squalane, glycerin, and antioxidants. They’re non-comedogenic, calming, and help restore the skin’s natural resilience—making them excellent for daily use, even on compromised skin.

Would you recommend it for rosacea or eczema sufferers

Yes, particularly the Barrier + Antioxidant Treatment and the Minimalist Hydrating Moisturiser. These products are exceptionally well-suited to skin affected by rosacea or eczema. They’re free of known irritants, fragrance, and harsh actives, and they focus on soothing, hydrating, and restoring the skin barrier.

The antioxidant blend in the Barrier + Antioxidant Treatment helps neutralise free radical damage and calm inflammation, both of which are key in managing rosacea. The Minimalist Hydrating Moisturiser offers rich hydration without heaviness or occlusion, which can sometimes exacerbate eczema flare-ups. These formulations allow compromised skin to repair itself in a calm and supportive environment, which is exactly what these conditions need.

They emphasize science-backed skincare, do their claims stand up?

Absolutely. What I admire about MATTER OF FACT is that their claims are not just marketing, they’re substantiated by meticulous formulation science. Each product is designed with ingredient stability, bioavailability, and clinical effectiveness in mind. Their waterless vitamin C delivery system, for example, directly addresses the instability issues that have long challenged traditional L-ascorbic acid products. This commitment to science is further reflected in their transparent communication and clinical-grade testing. It’s rare to see this level of research paired with such elegant, tolerable formulations. In my view, they’ve set a new standard for what science-backed skincare should look like.

Suitable for professional use in dermatology or aesthetic clinics?

Yes, MATTER OF FACT is absolutely suitable for integration into dermatology and aesthetic clinic settings. The formulations are sophisticated, stable, and well-tolerated, perfect for post-procedure recovery, barrier repair protocols, or adjunctive home care after in-clinic treatments like chemical peels, laser, or microneedling. Their minimalist approach reduces the risk of irritation while supporting skin health, which is a key concern in clinical environments. I would feel confident recommending this range to professionals looking for active yet gentle solutions that support long-term skin outcomes.

Would you recommend it for rosacea or eczema sufferers?

Yes, particularly the Barrier + Antioxidant Treatment and the Minimalist Hydrating Moisturiser. These products are exceptionally well-suited to skin affected by rosacea or eczema. They’re free of known irritants, fragrance, and harsh actives, and they focus on soothing, hydrating, and restoring the skin barrier.

The antioxidant blend in the Barrier + Antioxidant Treatment helps neutralise free radical damage and calm inflammation—both of which are key in managing rosacea. The Minimalist Hydrating Moisturiser offers rich hydration without heaviness or occlusion, which can sometimes exacerbate eczema flare-ups. These formulations allow compromised skin to repair itself in a calm and supportive environment, which is exactly what these conditions need.

Your thoughts on their minimalist skincare philosophy?

I find their minimalist skincare philosophy incredibly refreshing and much needed in today’s crowded beauty market. MATTER OF FACT isn’t about chasing trends or overwhelming the skin with multiple actives. Instead, they focus on formulating with intention, using fewer, clinically proven ingredients in optimal concentrations. This approach supports the skin’s natural function, reduces the risk of irritation, and helps clients build a skincare routine that is effective, sustainable, and gentle. It’s smart skincare rooted in science, not hype.

How transparent are they about clinical testing and results?

MATTER OF FACT is one of the few brands I’ve seen that truly embraces transparency. They’re open about their formulation challenges, ingredient choices, and the data behind their results. You can clearly see the brand’s scientific rigour, not just in their ingredients, but in how they communicate with professionals and consumers alike. Their clinical testing is thorough, peer-informed, and shared in a way that helps you make informed decisions. In an industry where marketing often overshadows substance, this level of honesty is both rare and commendable.

What’s your personal favourite MATTER OF FACT product?

It’s hard to choose just one, but if I had to, I’d say the Barrier + Antioxidant Treatment is my current favourite. It’s a product I can confidently use on sensitised or post-treatment skin, and it delivers on every front—hydration, protection, and repair. The antioxidant blend is incredibly well-thought-out, and the texture is luxurious yet lightweight. It’s a staple in my own routine and something I regularly recommend to clients recovering from clinical treatments or dealing with inflammation.

www.salonproaus.com.au @salonproaus @matteroffact @gaywardle