
5 minute read
Introducing The Skinformé Academy .
Australia’s queen of bespoke facial massage and one of the most respected names in skincare, Isabella Loneragan has been inundated with demand since launching her transformative skin education courses.
The overwhelming response has led the multiaward-winning skin and dermal therapist to unveil her next major venture: an education platform that’s a game-changing expansion of her acclaimed Art of Facial Massage courses.
Introducing The Skinformé Academy – a worldclass facial and facial massage training institution designed to elevate hands-on skin therapy and moreover, guide touch therapists to turn their skills into thriving businesses.
Globally accessible and offering premium expertled online and in-person courses, structured training pathways and accredited certifications, The Skinformé Academy is backed by Isabella’s two decades of industry experience, multiple skin and business awards and exclusive international training under world-renowned experts.
“It took me years of international study to craft my own title. The Skinformé Academy is your shortcut. It’s the culmination of everything I’ve learned as the founder and owner of multiple technique-driven, touch-led skincare businesses that prioritise skilled hands over machines. It’s my exclusive offering of the knowhow I had to go around the world to acquire,” explains Isabella.
With a vision to elevate facial massage education by teaching hands-on techniques and aesthetic business mastery to empower professionals –from seasoned experts to aspiring beginners – The Skinformé Academy includes two clear certification pathways.
The Master Path is designed for all therapists, clinic leaders, and brand builders ready to transform their careers through advanced facial massage techniques, including intra-oral massage and advanced sculpting and lifting, delivered through a blend of online and immersive in-person training.
Graduates earn a Master in the Art of Facial Massage certification. With 12 months to complete, the Master Path significantly includes Isabella’s renowned teachings on intrinsic facial massage, and the courses include:
• Awaken the Eyes – professional techniques to lift, de-puff and rejuvenate the face, with a focus on the eyes, for a brighter, more sculpted look. This course is an ideal starting point for practitioners beginning their facial massage journey.
• The Intrinsic Intensive (one day online and three days in-person) – Isabella’s groundbreaking course covering advanced sculpting, lifting and intra-oral massage.
• Intrinsic Illumination Infusion – combines the precision of Kobido, the detoxifying power of lymph shifting, and the ancient wisdom of Chinese acupressure point massage to harmonise internal organ health, restore mental wellness, and unveil unparalleled skin luminosity.
• The Skinformé Facial – a foundational treatment designed to be enhanced with advanced facial massage techniques, delivering visible lift, tone, and rejuvenation.
• The Business of Facial Masterclass – a stepby-step guide that teaches therapists how to implement their new skills in-clinic, focusing on increasing bookings, boosting revenue, and improving client retention.

The Expert Path is fully online, self-paced and ideal for all therapists, solopreneurs and international students who want to learn extrinsic-based facial massage techniques. With 12 months to complete, the Expert Path will see graduates earn an Expert in the Art of Facial Massage certification.
The Expert Path includes all elements of the Master Path – except Isabella’s signature The Intrinsic Intensive course in-full. Instead, it offers elements of The Intrinsic Intensive through:
• Signature Sculpt Method – teaching the fundamentals of structure and sculpting through touch – not machines. This course includes only the online-based component of Isabella’s groundbreaking teachings of The Intrinsic Intensive course (which is featured in full in the Master Path, requiring in-person training).
In addition to a limited offering of private and group booking options to train with Isabella in-person, all participants of The Skinformé Academy will receive exclusive access to a FREE online masterclass. Titled Unlock Facial Mastery: The Proven Path to Becoming an Elite,
In-Demand Therapist Commanding Premium Treatment Prices, this complimentary masterclass includes Isabella’s unique insights for achieving professional excellence.
Isabella has intensely studied the Buccal technique created by Russian massage specialist Yakov Gershkovich and has extended this learning by travelling to Paris and London to train under internationally renowned experts of Japanese Kobido and Chinese Chuanzhi acupressure. Skilfully combining these ancient techniques with modern facial massage methods to create her own signature treatments has cemented Isabella as a pioneer of the skincare industry.
“While educating students in the touch therapies I’ve mastered over many years is of course a major element of The Skinformé Academy, I’ve deliberately designed the courses to go further. The Academy includes everything I use to succeed: technique, pricing strategies, and business support. Because mastery must also mean income.
“The Skinformé Academy solves a long-standing industry issue, and that is, isolation. After training, most therapists are left to figure it out alone. With The Skinformé Academy, you’ll get community access with likeminded therapists, and additional support to help you launch your new skills.
“Built for skin and dermal therapists, aspiring beauty therapists, brow and lash artists, injectable nurses, massage therapists and anyone working in facial touch therapies, The Skinformé Academy sets a new standard in facial massage education. This is the education I wish I had when I started. Now, I’ve built it for my peers,” adds Isabella.
To learn more about The Skinformé Academy, visit skinformeacademy.com