The Power Couple Behind Elleebana’s Global Rise.

From a humble studio on the Gold Coast to over 60 countries across the globe, Elleebana has become a name synonymous with innovation, integrity, and inspiration in the lash and brow industry. This year, the brand celebrates an extraordinary milestone: 30 years in business.

At the heart of this Australian-born success story is not just a world-renowned product line—but a couple whose shared vision, resilience, and love for their craft transformed a dream into a global legacy.

In the ever-evolving world of beauty, standing still is not an option. But building something that endures and continues to lead? That takes something rare—passion, purpose, and perseverance.

How It All Began

Elleebana’s story began as many great entrepreneurial tales do—with a dream, grit, and a deep love for the industry. Originally a small familyrun business on the Gold Coast, it has blossomed into an international powerhouse, guided by husband-and-wife duo Otto and Zoe Mitter.

Otto, a second-generation makeup artist and beauty educator, was raised in a world of beauty and artistry. With a drive to elevate salon treatments through science and innovation, he became a qualified cosmetic chemist—combining creativity with technical precision to create cuttingedge formulations that would set new industry standards.

The turning point came with Elleebana’s launch of the One Shot Lash Lift—the world’s fastest lash lift system. It wasn’t just a product—it was a revolution. Beauty professionals around the globe finally had a system that delivered consistent, beautiful results quickly and safely.

From there, Otto continued to innovate. With products like Elleeplex Profusion and ReGEN, a bond-repair treatment that nourishes and protects lash health, he helped transform lash lifting from a niche service to a global phenomenon—proving it could be not only safer than extensions, but also more in demand in the clean beauty era.

A Partnership That Redefined Possibility

While Otto pioneered the product innovation and led global education, Zoe joined the company at a pivotal moment in its evolution—bringing structure, strategic foresight, and a razor-sharp sense of branding and business development.

As CEO, Zoe restructured the company’s operations, streamlined systems, and cultivated a strong internal culture, giving the business the stability it needed to scale. But their greatest growth came through shared effort. Together, Otto and Zoe expanded Elleebana’s international footprint—personally cultivating long-term relationships with distributors and educators across six continents.

From hands-on training events and strategic global tours to fostering deep connections with leaders in the industry, they built more than a distribution model—they built a global family rooted in trust, innovation, and shared success.

Their dynamic, though unconventional to some, has become a powerful formula for success. It’s a relationship built not only on love and mutual respect but on a shared mission—to uplift, to empower, and to lead with authenticity.

Global Impact, Local Roots

Today, Elleebana has a presence in over 60 countries, supported by a passionate team of more than 300 global educators. The brand has proudly earned over 32 international awards, celebrating excellence in education, product innovation, and brand leadership. These accolades reflect not just commercial success, but the profound impact Elleebana has had on lash and brow professionals around the world.

Yet, despite its global reach, Elleebana remains deeply rooted in its Australian heritage. Otto and Zoe have never lost sight of the values that set their brand apart—innovation, education, and community.

Their commitment to giving back has remained a central part of their journey. Whether it’s through mentorship, philanthropy, or championing industry talent, Zoe and Otto continue to lift others as they rise.

Looking Ahead

As Elleebana celebrates three decades of influence, the momentum continues. With new product releases, evolving formulations, and advanced education programs always on the horizon, the brand remains firmly positioned at the forefront of the lash and brow industry.

But more than growth, it’s the mission that fuels them.

“Success to us isn’t just about expansion,” Zoe shares. “It’s about creating something meaningful—something that helps people believe in themselves, build their futures, and feel part of something bigger.”

Otto adds, “We’ve always believed that when you lead with passion, and you’re willing to do the work—big things can happen. Elleebana is living proof of that.”

In a world where trends come and go, Elleebana stands tall—a beacon of excellence built on love, loyalty, and lash artistry. And at the heart of it all is a couple who dreamed together, worked together, and created a legacy that continues to inspire the world.